
Brideside, a Chicago-based bridal startup, will open a showroom in South End’s Atherton Mill.
Shout out to Edens for bringing A+ retailers and restaurants to Atherton Mill. Don’t forget, Warby Parker itself will be opening there within the next month.

Chicago layout via Instagram

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Brideside’s industrial-style showroom will offer appointment-only fittings for bridal parties to try on bridesmaid dresses from cool designers.

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How does Brideside work? You shop over 350 styles from leading designers with a dedicated style consultant.
You can shop three different ways with Brideside – online (they’ve got a fancy technology experience), try on at home (they’ll ship dresses) and in their showroom.

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Charlotte will be Brideside’s second brick and mortar showroom. It’s cool to see us get on the map with trendy retailers.

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Oh, and Brideside offers free champagne to your group as you shop together.

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No word yet on the grand opening date, but the Agenda will keep you posted.
(Cover via Facebook)
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