If you haven’t met a Latino child, you haven’t met the future of Charlotte 

If you haven’t met a Latino child, you haven’t met the future of Charlotte 

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I’m sure we’ve all noticed the constant barrage of cranes indicating the changing landscape of Charlotte. But have you noticed los niños?

In 1990, Latinos made up about 1 percent of Charlotte’s population. Now, Latinos make up about 15 percent.

If growth continues at that rate, today’s Latino children will be Charlotte’s most powerful demographic by the time they reach their 30s.

The face of Charlotte is changing.

According to Charlotte-Mecklenburg Schools, there are nearly 41,000 students that speak a different language than English at home, with Spanish being in the top five. Hispanics make up 23% of CMS enrollment for the year and are the fastest-growing demographic. Eighteen schools are more than 50 percent Hispanic this year, including Huntingtowne Farms Elementary with 64%.


via CMS

Heck, you probably didn’t realize that you live in a city in which the Hispanic population is growing faster than any other region in the country.

According to the The Levine Museum of The New South, which recently showcased an exhibit entitled: ¡NUEVOlution! Latinos and the New South (full disclosure: the marketing agency I work for serves on the board at the museum):

“The increased presence of Latinos in the South represents a regional transformation with national significance. Over the past 25 years, the South has abruptly emerged as the nation’s most vibrant area of Latino growth. Charlotte tops the Nielsen list of fastest growing major Latino metro areas nationwide, up over 400% since 2000. The 2012 purchasing power of North Carolina’s Latinos totaled $14.0 billion, up 1,571% since 1990 — fastest growth rate in the US.”

For nearly three decades, the Latino labor force has helped build and fuel our city.

Latino entrepreneurs have fueled our economy by opening up new businesses in our communities. Latino families have enhanced our neighborhoods with their culture and traditions. Latino children, like my daughter, have filled our classrooms.

Our city’s demographics continue to change at a rapid pace and can’t be ignored. If you need a wake-up call, consider this is it.

This is the new Charlotte.

Need ideas on how to connect with the Latino community? There are lots of local events and organizations that provide opportunities to engage with Latinos in Charlotte. Here are just a few:

  • Attend an upcoming event hosted by the Latin American Chamber of Commerce and meet Latino professionals and entrepreneurs (psst, chances are you work with some!)
  • Visit the Mint Museum for some of their special programming featuring Latino culture, including their monthly series: Bilingual Stories & Music
  • Catch the Nowhere | Now Here exhibit at the Levine Museum of the New South on display until 2/26, which features a series of photographs that depicts the lives and relationships of Hispanic immigrants in North Carolina
  • Missed the !NUEVOlution! Latinos and the New South exhibit? You can still visit the touring Pop Up Porch throughout the city. Next stop is the Harris YMCA from 2/21-3/21. They are also offering special community conversations in March
  • Save the date for the 27th annual Latin American Festival, a celebration of culture, food and music that attracts nearly 20,000 Charlotteans each year
  • Got extra time? Why not volunteer with Charlotte Mecklenburg Schools and spend some time at a local school. CMS offers several volunteer opportunities including North Star Reading Partners.

Natalia Flores is a PR Pro specialized in multicultural markets; Argentina-native & Miami-raised livin’ la vida loca in CLT; Mama Bear; Love running in sparkle skirts and tutus. Cover image via Facebook.

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