Hired: Social Media Strategist

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Salary, based on experience

Company paid Medial Benefits (the first of the month following start date), Paid Vacation and Sick Benefits, 401k Benefits, Company provided Computer & Phone

The Social Media Strategist will be the voice and storyteller of NoDa Brewing Company. This role requires a person to be thoughtful, creative, community-based, engaging and a problem-solver. The ideal candidate can both take a beautiful Instagram picture and articulate the complexities of a beer in a blog post – all while being on-brand. Community is a big part of the NoDa Brewing Company and the candidate will need to integrate themselves into the beer community with a positive attitude.

Manage the creation and publishing of relevant, original, high quality content on Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Etc.
Become a storyteller for the brand while still implementing brand standards.
Ensure that consumer social media experiences align with overall company goals and visions.
Occasionally promote content through social advertising.
Execute day-to-day, real-time consumer communications through social media – Focus will change with days, months, seasons, and industry events.
Communicate with all fans and followers via social media to create a strong network (i.e. replying to all comments/inquires and starting organic conversations).
Implement and understand hashtags – be able to create and manage campaigns.
Create a regular publishing schedule.
Implement an editorial calendar to manage content and plan specific, timely marketing campaigns.
Design social media strategies to achieve marketing goals.
Analyze traffic trends and develop recommendations and strategies for improvement (i.e. implement roadmap for increasing engagement/followers, ideal number and style of posts, measures for success).
Conduct monthly social media and website analysis and summary report.

2-3 years Social Media Marketing experience, Bachelors Degree Required.
Strong, professional written and verbal communication skills with an attention to detail.
In-depth understanding of Internet trends (memes, viral marketing strategies, new technology, internet lingo) and ability to apply these to everyday tasks.
Working knowledge of current video & photo editing apps (this of course goes along with knowledge of Windows, Microsoft Word, Excel, Outlook – you know, the basics).
Must be enthusiastic (you’d be working for a brewery – this should be the easy part!).
Must be self-driven & manage time efficiently.
Ability to use the right and the left sides of your brain. We need you to be wildly creative, but also strategic with a good eye for detail.
Being social is a huge plus. NoDa Brewing drives engagement by engaging partners, influencers and beer drinkers where they are. A big part of the job will be actively interacting with people and companies talking about NoDa Brewing online and IRL.
Have a finger on the pulse of the craft beer industry as well as relevant lifestyle and media trends. (oh and a love for craft beer is strongly preferred).