This guy is making beautiful, custom furniture in Plaza Midwood and it only costs $495 – $1,295

This guy is making beautiful, custom furniture in Plaza Midwood and it only costs $495 – $1,295
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Plaza Midwood furniture entrepreneur Frank Elcess creates custom furniture that reminds me of Restoration Hardware – but without the Restoration Hardware prices.

You know you love the look that Frank’s startup furniture business, Midwood Reclaimed, is producing.




Midwood Reclaimed is winning on Facebook.

“I’ve taken the website offline. Facebook has been huge for us,” Elcess told me. “We started with the plan to manufacture and sell wholesale. We were manufacturing rustic coffee tables in Lexington, N.C., at a lumber plant. Our first event or ‘showing’ was the High Point Furniture Market. We were thinking BIG and wanted to sell mass quantities. We started with investors, but as the model changed we parted ways and as of June 2016 I own 100% of the business.”

Beyond just good looking furniture, the buying experience must be phenomenal – Midwood Reclaimed has generated 15, 5-star ratings from customers on Facebook – they don’t have a single rating that’s not 5-star.

How much do the most popular pieces cost?

Everything is custom, so prices vary. Midwood Reclaimed customers reach out for a quote on the type of piece and dimension requirements. Frank then provides a custom quote.

Frank told me, “It is just my girlfriend and myself! We started out with a price sheet, but there are too many variations that factor in; type of wood, dimensions, color, etc.”


Prices below include choice of color with standard hardware. Midwood Reclaimed also offers Farm Tables, End Tables, Rustic Shelving & Barn Doors.

Here are the general prices for the three most popular pieces that Frank produces.

TV/Media Console with cable box shelf

  • 48 x 22 x 30= $599
  • 60 x 22 x 30 =$799
  • Other dimensions go way up to $1,295.


Turned Leg Coffee Table

  • 35 x 33 x 19 = $495
  • 45 x 33 x 19= $595
  • 50-60 x 33 x 19= $695


The 4 door

  • 48 x 22 x 36= $899
  • 60 x 22 x 36=$1099
  • 48 x 22 x 30 = $699
  • 60 x 22 x 30= $799

4 door-midwood-reclaimed

How do you buy Midwood Reclaimed furniture?

Frank doesn’t carry inventory. This is likely to limit his financial success at some point, but for now, it’s working.

You place an order the old school way – email or call Frank.

“At this time we don’t have enough time or hands to have a warehouse stocked. And so far it seems most are interested in a piece they design themselves,” Frank said.  “We offer in home or office visits where we sit down with the customer and go over the different options and measure the space. Right now we are on a 6-8 week turnaround time. All the referral business so far has been amazing and Facebook/Esty are awesome.

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