There’s a new coffee brand coming to town and it’s cloaked in mystery, which is a good way to build buzz before a launch. Even after speaking with the two founders, I’m not totally clear on what the end product will be. But here’s what I do know now.
Pushwater Coffee will launch at noon on Friday, February 26.
Other than that, no one can really figure out what’s going on.
It’s owned by two friends: Peyton Hayslette and Corbin Cansler.
Hayslette is a product manager at LendingTree and Cansler is a CMS high school teacher. They say they’re “stoked on coffee” and have pulled this passion project together over the course of a fast and furious three weeks.
Will it be a brick and mortar cafe? A wholesale roaster? A caffeine IV I can stick straight into my vein?
The guys say they’ll launch as a small-batch roaster.
“We’re focusing on doing small batch releases of coffee to make sure we’re providing solid products for everyone. We’ll focus on small batch roasts to refine our process and help customers understand what we’re about.”
Their goal is to use the brand as a platform for giving back to the community.
“We have a passion for helping the underserved and a passion for the small business craft industry in Charlotte.”
And that’s it for now. One thing I know for certain: Charlotte loves its coffee so Pushwater will likely receive a warm caffeine-fueled welcome. For more details, I guess we’ll have to just wait and see what they roll out next week.
Connect with Pushwater Coffee