News capsule
Hillary Crittendon and Laura Martin Mills, the girls that brought you BRANDSHOP in December, are popping up again this week with a new concept. FITSHOP will take place Tuesday, February 2 at Hilliard Studio Method and will feature emerging althleisure brands created by women.
Fast facts
- Location: Hilliard Studio Method (516 Fenton Place)
- Hours: 7 a.m. to 9 p.m.
- Cocktails: 6 p.m. to 9 p.m.
- Brands featured will focus on wellness, activewear and athleisure. These brands are from some of the best emerging designers in the country and have never before been showcased in Charlotte.
Photo courtesy of FITSHOP
Featured brands
No Ka’ Oi
An athleisure brand out of Italy that was just named one to watch by WWD and Marie Claire. Creatives from their team will be onsite at FITSHOP.
@nokaoi_apparel via Instagram
Lanston Sport
An athleisure brand from Los Angeles that fuses luxury with “downtown cool.” Celebrity fans include Jessica Alba and Taylor Swift.
@lanstonsport via Instagram
Alexis Mera
A modern leisurewear concept that blurs the lines between lounge, sleep and athleisure wear. Produced in New York City.
@alexismeranyc via Instagram
Hyla Dewitt Jewelry
Jewelry line out of Raleigh.
@hyladewitt via Instagram
| Holst + Lee |
Jewelry company from New York; launched in 2012 and quickly garnered a cult following a tastemakers and celebrities.
@holstandlee via Instagram
Cover images courtesy of FITSHOP
