VP of Brand Marketing and Demand Generation

Headquartered in Charlotte, North Carolina, CPI Security was founded in 1991 on an entrepreneurial spirit and a passion for helping and protecting others. What started as a company of 10 employees and 300 customers has grown into one of the nation’s top 10 largest security providers with over 750 employees. Over the years, CPI has received many awards for excellence, such as twice-awarded SDM Dealer of the Year, Central Station of the Year, and the Marvel Award. The company leads the industry in alarm response times, is consistently ranked in the top 10 of electronic security businesses and is widely known as North Carolina and South Carolina’s Top 25 Best Places to Work.

Job summary:
The VP of Brand Marketing is responsible for building and managing the company’s overall brand strategy, positioning, voice media and execution. This is a critical role for an experienced brand strategist who thrives on delivering big results in a fast-paced environment that includes brand creative, media strategic leadership, content, experiential events and communications. This individual will collaborate closely with cross-functional teams to develop and execute integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth.

Essential functions:
Brand strategy and development
• Develop and execute a comprehensive brand strategy that aligns with our company’s vision, values, and goals
• Ensure brand consistency across all channels, including digital, print, and in-person interactions
• Manage brand identity, messaging, and guidelines
• Monitor industry trends, competitive landscape and consumer insights to identify opportunities for brand differentiation and innovation
Demand generation
• Create and implement data-driven demand-generation strategies to attract and engage target audiences
• Develop and oversee marketing campaigns that drive lead generation resulting in customer acquisition, and customer retention
• Collaborate with sales and product teams to align marketing efforts with revenue goals
Team leadership
• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement
• Set clear objectives, KPIs, and performance metrics for team members
• Build, lead, and mentor top-performing teams in creative, content, communications and events
• Monitor team performance and provide feedback and coaching as necessary
Budget management
• Manage the marketing budget effectively, allocating resources to initiatives that maximize ROI
• Evaluate and negotiate partnerships, vendor contracts, and marketing technology investments
Market research and analysis
• Stay current with industry trends and competitors, conducting market research and analysis
• Use data-driven insights to refine and optimize marketing strategies and campaigns
Reporting and analytics
• Develop and maintain regular reporting on marketing performance, providing actionable insights to inform decision-making
• Implement marketing automation tools and analytics platforms to streamline processes and measure effectiveness

Knowledge, skills and abilities required:
• Strong working knowledge of the residential security industry and products & services as well as the markets we serve
• Demonstrated experience building a brand and managing creative expression
• Extraordinary storyteller with strong creative sensibilities and a passion for creative, bran and design
• Proven experience growing brand awareness with key identifiable metrics and reporting
• Experience driving brand awareness and fostering brand loyalty and community engagement
• Experience working with new construction companies including superintendents and purchasing agents
• Excellent leadership, communication, interpersonal and customer service skills
• Great strategic planning, organizational and creative thinking and problem-solving skills
• A self-starter who is driven to exceed targets
• Ability to maintain professional business standards at all times

Other experience required:
• BS degree in business, marketing or related field
• Minimum 10+ years leading brand marketing
• Minimum 8+ years B2C marketing
• Minimum 4+ years executive leadership experience leading an outside B2C sales channel
• Experience and proficiency within Salesforce
• Experience and proficiency with Microsoft Office (MS Word, MS PowerPoint and MS Excel) required
• Must be able to pass required licensing as mandated by various state Alarm Boards

The perks:
• Competitive pay and the opportunity to work for an iconic brand
• Great medical, dental, vision, short- & long-term disability and life insurance options
• Company paid holidays, floating holiday, and paid time off (PTO)
• 401(k) plan with competitive company match
• Eligible for free monitored security system after 90 days
• Education assistance – we encourage and support our employees who want to improve their skills and further their education
• Engaging and fun company culture that’s made up of a diverse group of people
• Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
• An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
• Birthday and Work Anniversary Rewards

CPI is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at CPI are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, age, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.