Marketing Coordinator

Overview:
Sullenberger Aviation Museum (SAM), with a mission to inspire, educate, and elevate the next generation to pursue careers in STEM, aerospace, and aviation, while inviting visitors to explore the vast contributions of aviation on our lives, economy and culture, has partnered with the Charlotte-Douglas International (CLT) Airport to develop a new museum to open in the Summer of 2024.

SAM is looking for an enthusiastic, hardworking individual to join the museum as the Marketing Coordinator at this exciting time of growth and opportunity. SAM seeks to hire a candidate with a unique combination of written and oral communication skills, creativity, and “can-do” spirit that will help the Museum reach its target audience. Successful candidates will have experience creating successful campaigns that increase visibility, drive sales and develop new audiences.

The Marketing Coordinator is a full-time exempt position on the Museum’s Advancement Team that plays a key role in executing marketing campaigns, managing digital platforms, and creating content. The Marketing Coordinator will be a self-starter who can manage concurrent deadlines, work collaboratively across all departments and ensure the organization meets all stated objectives related to attendance, revenue and audience engagement.

Essential duties and responsibilities:
Campaign management
• Assist in the planning, execution and optimization of marketing campaigns across various channels (digital, social media, email, etc.)
• Monitor campaign performance, analyze data and provide periodic performance reports
• Evaluate key campaign insights to make recommendations for improvements
Content creation and coordination
• Collaborate with subject matter experts to create engaging and relevant marketing materials, including social media posts, blog articles, email newsletters and promotional materials
• Coordinate content schedules and ensure timely delivery of marketing and communications initiatives
• Develop and maintain the organization’s editorial content calendar
• Work with SAM’s freelance graphic designers to create visuals for campaigns
Digital platform management
• Manage and update the company website in collaboration with SAM’s website developer. Ensure content is current, accurate and visually appealing
• Monitor and maintain SAM’s social media accounts, engage with followers and track metrics. SAM is active on Facebook, Instagram and LinkedIn
• Curate video content to develop the museum’s YouTube Channel
• Assist in the creation and management of online advertising campaigns
Market research and analysis
• Conduct market research to identify trends, competitive analysis and customer preferences
• Compile and analyze data to assist in making informed marketing decisions
Collaboration and communication
• Collaborate effectively with cross-functional teams, including Development, Education, Collections and Facilities
• Maintain clear communication channels with internal stakeholders and external partners
• Manage stakeholder and partner expectations and deliver timely work outputs to foster a respect and trust

Qualifications:
• Bachelor’s degree in Marketing, Business or a related field. Five (5) years of relevant work experience will be considered in place of the degree requirement
• Three (3) years of relevant experience in marketing coordination, campaign management and/or digital marketing
• Strong understanding of marketing principles and best practices
• Proficiency in digital marketing tools, social media platforms and content management systems
• Excellent written and verbal communication skills
• Highly organized with exceptional attention to detail
• Creative mindset and ability to think outside of the box
• Ability to work in fast-paced, start-up environment, while managing multiple priorities

Preferred:
● Experience with Veevart or Salesforce CRM
● Knowledge of graphic design principles
● Intermediate Adobe Creative Suite (or similar) skills
● Spanish language proficiency

To apply:
Please email: [email protected]