Marketing & Events Manager

Overview:
Northwood Office seeks a proactive, collaborative and innovative Marketing & Events Manager to manage The Bowl and Metropolitan’s marketing efforts, as well as provide support for The Amp. The ideal candidate is creative, communicative, forward-thinking, and exhibits exceptional interpersonal and presentation skills with a team-player mentality. The position will lead the communication, social media, event and advertising efforts for the mixed-use assets while driving efforts for ongoing merchant support. The role will establish strong relationships with tenants, team members, contractors, vendors, agencies, media and community leaders. The Marketing & Events Manager reports to the SVP of Marketing & Communications at Northwood Office.

Responsibilities:
• Create, implement and evaluate retail marketing, communication, social media, event, activation and other engagement strategies to generate brand awareness and drive sales for The Bowl and Metropolitan
• Collaborate with internal marketing & communications team and agencies/freelancers on marketing campaign concepts
• Ensure brand voice is consistent across all print, digital and new business outreach efforts
• Create content and distribution for social media and marketing email campaigns, including copywriting, gathering images, coordinating graphic design
• Manage websites for retail centers
• Work with a PR agency to draft and distribute press releases to national and regional trade and consumer publications; develop story ideas; draft talking points for media interviews; and serve as a media spokesperson
• Develop and manage budget and allocate resources accordingly
• Manage process for updating on-site collateral, directories, kiosk maps, leasing packets, etc.
• Coordinate property-specific events for both retailers and customers
• Build relationships with local and national influencers, as well as community partners and city stakeholders
• Identify sponsorship opportunities for the centers, including building local relationships, brainstorming ideas and creating supplemental pitch materials
• Monitor center sales and focus on helping to push tenants to reach their respective goals
• Monitor and archive earned media coverage, monthly email reports, website analytics and social media metrics and circulate as needed
• Ability to be on-site on evenings and evenings when executing events for retail centers
• Perform other duties as needed