Marketing and Communications Manager (Part-time)
Let Me Run is a nonprofit wellness program that is creating a new generation of men by teaching boys to be their best selves through a character development program powered by running. Founded in Charlotte, NC in 2009, Let Me Run has served over 30,000 boys across 31 states. With a comprehensive curriculum that applies the power of running, the program encourages boys to develop their psychological, emotional and social health, in addition to their physical health. Twice a week for seven weeks, two trained volunteer coaches lead an elementary or middle school team through practice. Designed to amplify confidence, self-expression, and respect for others, each practice includes a lesson from the Let Me Run curriculum that incorporates running, games and activities. Each fall and spring season culminates in a 5k race festival that celebrates the boys’ personal growth.
Overview:
Reporting to the Executive Director, the Marketing Manager is responsible for creating the organization’s marketing and communications plans in addition to drafting a strategic approach to promoting awareness of the LMR brand. Via digital and print materials, the Marketing Manager will seek to establish relationships and strengthen the LMR brand with schools, parents, volunteers, funders, press, and related research organizations. This role will be part-time with an average of 20 hrs/week and is based in Charlotte, NC. The position is hybrid and we require a minimum of one in-office day per week.
Responsibilities:
• Collaborate with cross-functional teams to concept and execute relevant marketing materials that meet the needs of key stakeholders and target audiences
• Apply critical thinking to LMR’s needs and provide guidance and innovative marketing solutions that elevate the organization and clearly explain the benefit and impact of the program
• Brainstorm and create resources and materials that increase program awareness and drive registration
• Concept and develop original creative content that aligns with and elevates Let Me Run’s brand
• Collaborate, manage and develop a wide range of materials that support Let Me Run’s local and national fundraising events and campaigns
• Create, manage and execute project timelines, deadlines and deliverables for LMR national, as well as regions across the country, using project management software and the Adobe Creative Suite
• Write and develop rich and varied content on a wide range of topics for both internal and external audiences
• Utilize branding best practices to develop concepts, copy and layouts that move an audience to action
• Research and identify media and press outlets that could propel LMR and our mission onto the national stage. Once identified, pitch the LMR story to press outlets
• Maintain knowledge of LMR talking points for partner/sponsor communications and public relations
Qualifications:
• B.A. or B.S. in a related field with 5+ years related work experience in marketing or communications
• Experience putting together and executing an annual marketing plan; including written communications, print and digital collateral and press pitches
• Portfolio of work samples that show conceptual creative thinking, brand marketing and storytelling, and strong writing abilities
• Excellent organization skills, detail-oriented, and a strong work ethic; able to manage multiple projects at same time
• Personal computer for work tasks
• Proven experience pitching ideas and story ideas to press and regional/national contacts
• Ability to work effectively both independently as a self-starter and to thrive within a small team
• Knowledge and ability to effectively communicate issues surrounding gender stereotypes, social, emotional and physical health, and wellness
• Skilled in the Adobe Creative Suite (InDesign, Photoshop, Illustrator), desirable
• Belief in and enthusiasm for the mission of Let Me Run
