Photo by Gary Hershorn/Getty Images
A handful of new stores are opening inside SouthPark mall this fall.
Omega, a designer Swiss watch brand, already opened in the center court. Its store also houses luxury diamond boutique Reed’s Jewelers.
- Aritzia, a popular women’s clothing boutique known for its high-end yet approachable apparel, will open inside a 9,000-square-foot space across from Arhaus.
- Alo Yoga, a stylish athleisure brand, will open in the Nordstrom wing “just in time for the holiday gifting season, “per a press release from SouthPark mall.
Why it matters: Foot traffic at local malls has fallen since the pandemic — an indication that customers increasingly are opting to shop online. But SouthPark remains relatively buzzy thanks to its addition of new retailers and investments like the West Plaza makeover.
[Go deeper: The pandemic has crushed foot traffic at Charlotte malls]
My thought bubble: Charlotte needs more retail options and the addition of well-known brands like the above, and others planned for Concord Mills, are signs that Charlotte is getting cool. Like, Zara-worthy cool.
[Go deeper: Budget-friendly European retailer Primark to open in Concord Mills]
