Brand Marketing Specialist
Job summary:
This position is responsible for the creation and implementation of strategic integrated campaigns with a focus on the Airport brand and Airport engagement programs. The Brand Marketing Specialist also supervises implementation of the creative campaign supporting the Department’s program of capacity enhancement development projects. This position manages branding efforts throughout the Airport and with external audiences and is responsible for the management of content on CLT’s passenger-focused digital platforms. Work involves substantial contact with other Aviation Department divisions, stakeholders, the public and vendors. This position supervises the Marketing Coordinator and Marketing Assistant.
Responsibilities:
• Organize and implement marketing programs and strategies to market the Airport and enhance the customer experience, either internally or with a contracted agency
• Create and convey brand messages and build brand awareness among customers, stakeholders and the community
• Provide marketing communications guidance to other Aviation Department divisions and serve as marketing representative in various meetings
• Manage all passenger-focused web and mobile app content and contribute to social media content related to Airport brand, services and programs
• Review and analyze data to develop new strategies based on information collected such as marketing trends and consumer demand
• Develop presentations and reports using marketing metrics and key performance indicators to demonstrate marketing effectiveness
• Assist with the development of the annual marketing plan and budget to achieve awareness and growth objectives
• Supervise the Marketing Coordinator and Marketing Assistant (working titles)
• Plan and execute Airport special events and serve as Airport marketing point of contact for stakeholder and partner events
• Manage special projects and additional assignments as needed.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or closely related field, plus five (5) years of experience preferred. Supervisory experience a plus.
Minimum qualifications:
• High School Graduate or Equivalent with Seven (7) Years of relevant work experience
• 2 Year College Degree with Five (5) Years of relevant work experience
• Bachelor’s Degree with Three (3) years of relevant work experience
Knowledge, skills and abilities:
• Experience in integrated marketing campaign development and implementation
• Ability to contribute to the development of and integrate brand guidelines throughout the Airport and externally
• Experience in digital marketing, advertising, graphic design and social media
• Experience with content management for websites and mobile apps
• Experience in planning, writing, editing, design and production for small to large print and digital projects
• Strong project management skills including attention to detail, quality assurance and the ability to meet deadlines while managing multiple projects with competing priorities
• Considerable knowledge of research methods and their application to marketing
• Excellent interpersonal, written and verbal communication skills
• Ability to establish and maintain effective working relationships with co-workers, stakeholders, vendors and the public
• Must be a self-starter, resourceful and collaborative
• Ability to work with limited supervision and supervise others
• Proficiency using Microsoft Office and Google Analytics
• Some knowledge of Adobe Creative Cloud and/or Workfront work management software and Sprout Social preferred
General information
• Valid driver’s license and ability to qualify for and maintain a City driving permit
• Business office hours on a hybrid schedule Mon-Fri apply; however, occasionally non-traditional work hours are necessary to accomplish projects. Subject to calls back to work for emergency/urgent situations
• Accessibility by phone during off duty hours to assist in the response to urgent or special events is required
• Certain convictions will disqualify individuals from unescorted access privileges and therefore exclude from employment
