Director of Communications, College of Liberal Arts and Sciences

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Overview:
The Director of College Communications plans and leads the communications strategy for the College of Liberal Arts and Sciences and is responsible for developing and executing a strategic arc of communications that positions the college as a leading urban research business school.

High-level responsibilities include:
• Establishing an overarching communication plan and developing annual awareness and engagement strategies to reinforce the plan and promote college priorities
• Researching and developing multi-channel content that publicizes and promotes the college’s programs
• Creating and executing a strategy to support college rankings and awards
• Creating briefs, fact sheets, pitches, and press releases to raise the college’s profile, including conducting any necessary research or interviews with college leadership, faculty, staff, students and alumni to produce these items
• Following and assessing college academic trends and generating creative opportunities to leverage these trends for media coverage
• Collaborating with colleagues in University Communications and college marketing and leadership to execute communications strategies to support fund-raising goals
• Developing and updating college branding materials
• Developing web content and maintaining high-level, high-visibility pages on the college website

The director partners closely with the college’s external relations team, and reports to the sr. director of academic and research communications in the role of an academic communicator, with a strong dotted-line reporting relationship to the dean of the college of liberal arts and sciences.

Required minimum qualifications:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University preferred qualifications:
Graduation from a four-year college or university with a major in a closely related field and at least three years of experience that provides the knowledge, skills and abilities needed in the area of assignment.

Essential job duties:
• Develop an annual strategic communications plan that positions the College of Liberal Arts and Sciences as a leader among their peers and that supports UNC Charlotte’s position as a leading urban research university
• Develop written communication pieces, acting as editor/head writer for an annual alumni mailing, quarterly e-newsletter, press releases, news, and feature articles, fundraising appeals and scripts
• Coordinate the communications strategies of the college; leading in ongoing efforts to increase the awareness of the college locally, regionally and nationally
• In partnership with University Communications and college marketing colleagues, develops fundraising materials and messages for the college
• Leads major donor announcements and communications of the college

Departmental Preferred Experience, Skills, Training/Education
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Experience writing for a content marketing agency, research or academic institution, freelance writing for clients or writing for a literary magazine or journal.

 

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