Communications & Marketing Coordinator

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Overview:
The Communications and Marketing Coordinator will manage and support the Braveworks brand voice through all aspects of both traditional and digital marketing channels including our website and social media, as well as physical collateral.

This is a critical role and requires someone who is extremely detail-oriented, customer-focused, has great writing skills, and the ability to produce and edit content in a fast-paced environment. As a nonprofit and story brand, we are in a unique position to tell that story in a way that is compelling and informative. You’ll work in a collaborative environment where you’ll be responsible for creating innovative content based on the strategies laid out by our Executive Director.

Position details:
• Team Leader: Executive Director
• Position Status: Part-time (20 – 24 hours per week)
• Payroll Status: Hourly, Non-Exempt
• Location: Charlotte, NC

Key qualifications:
• Undergraduate degree or equivalent experience
• 2+ years of experience in digital marketing
• Experience with Facebook (Business Manager & Meta), Instagram (stories & reels), Twitter, Pinterest, YouTube & Google to include paid social and ads
• Familiarity with photography and editing including Adobe Lightroom
• Experience in print & digital design – Canva
• Experience using email marketing tools (Flodesk or similar platform)
• Familiarity with Google Adwords & Shopify a plus

Key responsibilities:
• Manage the branding and voice of Braveworks from online/email, social media, and marketing collateral perspectives
• Partner with third party marketing/branding consultants to execute overall marketing plan/strategies when applicable
• Create and post content across all digital marketing channels; engage with followers as appropriate; analyze insights
• Craft, execute and manage email marketing campaigns
• Provide input on website design
• Create graphic designs that align with our aesthetics and can be utilized for website banners, event invitations, signage, product packaging and other collateral
• Provide consistent reporting on the effectiveness of various marketing efforts including social media

Requirements:
• A passion for marketing communications, particularly in digital and social media
marketing
• Detail-oriented, including a drive for problem-solving, innovation and results
• Strong understanding of email marketing, social media, web analytics, paid socials & ads
• Effective written and verbal communication skills
• Take initiative to understand and contribute to the achievement of goals and strategies
• A strong work ethic, ability to multitask, and personal accountability for areas of responsibility
• Ability to work flexible hours, based on events to sometimes include evenings, weekends, and holidays as needed