PR & Marketing Specialist
Overview:
We’re Social Ape Marketing, a Charlotte-based boutique marketing and PR firm specializing in social media marketing, public relations, and influencer marketing. We have an immediate need for a motivated and experienced individual to help our clients grow their businesses using public relations and social media marketing.
This role is a full-time position.
During your time with Social Ape Marketing, you’ll be developing and executing public relations, social media and influencer marketing campaigns for clients with the ultimate goal of increasing brand awareness and sales.
The ideal person will:
• Have experience creating successful and robust social media campaigns for clients
• Have established connections with Charlotte journalists
• Be willing to push the envelope when creating media pitches and PR campaigns
• Have the drive to proactively reach out to and follow up with media and influencers
• Communicate well and often to clients as well as advise them on marketing and PR strategy
• Listen to other team members and be empathetic to their needs
• Have an insatiable drive to grow and learn new concepts
• Formulate creative customer solutions under pressure quickly
• Meet deadlines on time and possess the ability to plan ahead, follow through and stay organized
Primary responsibilities:
• Draft and distribute press releases, media alerts and pitches
• Pitch stories to print, online and broadcast outlets and manage story opportunities and/or TV segments
• Facilitate influencer marketing strategies, including identifying partnership opportunities, negotiating contracts and executing campaigns
• Create and execute PR plans, including pitch ideas, social media engagement strategies and influencer marketing campaigns
• Leverage existing relationships with media and influencers, as well as continue to create new relationships
• Create weekly social media content calendars for Facebook, Twitter and Instagram
• Manage and post to client social media pages, including providing customer support
• Track and manage tasks across accounts, including creating monthly social media and coverage reports
Qualifications:
• Bachelor’s degree in Public Relations, Marketing or Communications
• At least 2 years of experience working in Public Relations, Marketing, Social Media or Communications
• Experience with writing press releases, media alerts and other media materials
• Exceptional writing and editing skills
• Works well in a small group setting, as well as independently and remotely
• Proficiency with all major social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn)
• Experience creating, posting and scheduling social media content
• Experience with Microsoft Office and Google products
• Experience using Mailchimp or similar email marketing platform
• Experience using Cision or Meltwater
Social Ape Marketing Core Values:
We expect Social Ape team members to live by the following Core Values in order to continue to grow personally and as a team, and also provide the highest quality of service to our clients.
• Be Independent – No micromanaging here. We expect each team member to do their own work without being reminded to do so
• Clients are Partners – Instead of viewing our clients as just that, we consider them partners and even sometimes as close friends
• Always Anticipate – Get ahead of issues before they happen to prevent larger problems down the road
• Learning Never Stops – Continuing education is vital, whether it is within Social Ape programs or learning on your own time
• Culture Always Wins – We work hard, but also like to have fun and make work enjoyable each day
