The Lobby opened at Plaza Midwood’s Hotel Refuge last week. It’s the newest business to have a residency inside the boutique hotel.
Why it matters: Hotel Refuge often hosts small businesses in its lobby in an effort to help pilot new concepts.
- Cocktail bar Humbug, for example, held a residency at Refuge until this January. They’re relocating to an expanded space in Villa Heights this spring, Axios’ Emma Way previously reported.
Zoom out: The idea is similar for The Lobby. Business owners Rachel Hopkins of Black Moth and Jules Zanoni of Grow plan to use its temporary residency as research and development for their two larger ongoing projects, Stay Inn (an upscale specialty market) and Room Service (a boutique cocktail lounge).
- They’re aiming to open both Stay Inn and Room Service in Camp North End this spring.
Details: The Lobby will offer handcrafted cocktails curated by Black Moth, plus retail from Grow, including plants, plant accessories, home goods and other gifts. For now, they’re only offering drink service, but the retail is set to start up within the coming weeks.
What’s next: Hopkins and Zanoni plan to add coffee, pastries and other light bites to the menu. They’re also planning to eventually open in the mornings, so visitors can use the space as a coffee shop/co-working environment.