Digital Marketing Specialist

UNC Charlotte

December 21, 2022 | Views:

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Overview:
The Digital Marketing Specialist will be responsible for supporting the technical execution of the engagement marketing strategy across key digital channels, including email, website, SEO/SEM, digital advertising and other digital avenues.

Essential job duties:
• Manage all aspects of email marketing (using Marketing Cloud), including template construction, list selection/uploads, automations, testing protocol, execution
• Knowledge of email industry policies and best practices, (example: CAN-SPAM, CASL (Canadian Anti-Spam Legislation) and European Union’s General Data Protection Regulation (GDPR) and Accessibility)
• Act as project manager coordinating the process for email and e-newsletter production (setting and adhering to deadlines, copyediting, layout, deployment)
• Continuously strive to be the subject matter expert on digital marketing best practices and accessibility
• Assist with digital construction and design of feature web stories
• General web support using CMS platforms
• Setup and execution of digital marketing pixel code
• Link tagging support
• Build, test and deploy personalized email marketing campaigns within Salesforce Marketing Cloud email studio
• Setup campaigns and journeys in Journey Builder and build out dynamic content blocks. Deploy email campaigns using Email Studio, Interactions, Automations, and Journey builder
• Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMPscript, Guide Template Language, Server-Side JavaScript
• Build relational data models and corresponding data extensions
• Build out elaborate journeys with multiple versions of emails using variable data and decision splits
• Build complex email automations
• Create reports of email tracking data and deliver internally
• Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
• Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, quality assurance, and visual branding
• Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response
• Guide email marketing planning and strategy across University departments