Digital Marketing Specialist

This position has been filled or has expired. To search all open positions, visit our Job Board.

The Digital Marketing Specialist will be responsible for supporting the technical execution of the engagement marketing strategy across key digital channels, including email, website, SEO/SEM, digital advertising and other digital avenues.

Essential job duties:
• Manage all aspects of email marketing (using Marketing Cloud), including template construction, list selection/uploads, automations, testing protocol, execution
• Knowledge of email industry policies and best practices, (example: CAN-SPAM, CASL (Canadian Anti-Spam Legislation) and European Union’s General Data Protection Regulation (GDPR) and Accessibility)
• Act as project manager coordinating the process for email and e-newsletter production (setting and adhering to deadlines, copyediting, layout, deployment)
• Continuously strive to be the subject matter expert on digital marketing best practices and accessibility
• Assist with digital construction and design of feature web stories
• General web support using CMS platforms
• Setup and execution of digital marketing pixel code
• Link tagging support
• Build, test and deploy personalized email marketing campaigns within Salesforce Marketing Cloud email studio
• Setup campaigns and journeys in Journey Builder and build out dynamic content blocks. Deploy email campaigns using Email Studio, Interactions, Automations, and Journey builder
• Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMPscript, Guide Template Language, Server-Side JavaScript
• Build relational data models and corresponding data extensions
• Build out elaborate journeys with multiple versions of emails using variable data and decision splits
• Build complex email automations
• Create reports of email tracking data and deliver internally
• Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
• Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, quality assurance, and visual branding
• Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response
• Guide email marketing planning and strategy across University departments