LaMelo Ball. Photo courtesy of the Charlotte Hornets
The Charlotte Hornets unveiled their City Edition uniform, and one thing you’ll probably notice is CLT across the chest.
Why it matters: The NBA’s CHA designation for the Hornets has long gotten under fans’ skin. This is the first time CLT is appearing on the front of the jersey.
Context: CLT is trademarked by AVIATE, which also has the trademark to several other airport codes and sells merchandise with these codes. But they worked out a deal for the Hornets to use CLT for this season, Hornets chief marketing officer Seth Bennett told Axios.
Details: The City Edition uniform, the fourth and final uniform for the Hornets this season, includes a buzz city logo and a Queen Charlotte rendering on the lower left side of the jersey. There is also a No. 6 patch above the Jumpman logo in memory of NBA legend Bill Russell.
- The mint, gold and granite color scheme is a nod to Charlotte’s gold mining history.
- Jerseys go on sale Nov. 10 at 11am in the fan shop.
- The team is also bringing back the 2020-21 City Edition court to accompany the uniform, which they’ll wear 10 times at home and nine times on the road, starting at home on Nov. 25 against the Timberwolves.
- The Hornets are selling a “Minted Matchups” plans for the 10 home games, starting at $29 per game.
Photo courtesy of the Charlotte Hornets
Photo courtesy of the Charlotte Hornets
Photo: Ashley Mahoney/Axios
Photo courtesy of the Charlotte Hornets
Photo: Ashley Mahoney/Axios
Photo: Ashley Mahoney/Axios
