Data & Analytics Manager

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Overview:
We are seeking a data-minded Data & Analytics Manager with experience in measurement/tracking, data, analytics, dashboards, insight gathering, and optimization. We are looking for individuals with a passion for helping solve clients’ challenges through data and attain an ROI from their digital investments.

This role will sit in Union’s Data department reporting to the Executive Data Director. Data Manager oversee a team of Analysts, manages projects, and presents findings to clients and internal teams. Their duties include developing systems, procedures, and policies for their team, leading in performing data-related tasks, and networking with clients. This person will have a strong understanding of data implementations, dataLayers, tagging, dashboards, SQL, and have strong communication. In addition a Data Supervisor will also have a breadth of knowledge in other data disciplines such as Email/CRM, CRO, SEO, Media, and leadership skills. This role also includes working with other teams to define goals and objectives, and create plans to achieve those goals.

Data Supervisor also works with external vendors to ensure that the data they provide is of the highest quality and meets the needs of the company. You’ll be hands-on with a variety of platforms including Google Analytics, Google Tag Manager, Adobe Launch, Looker Studio (Previously Data Studio). Adobe Analytics, Google BigQuery, Google Cloud Storage, Google Optimize, and others (feel free to bring your favorite tools into the mix).

Thought-leader skills:
• Experience presenting to stakeholders and delivering workshops and training engagements
• Understanding of the digital marketing space, including popular tools and common channel strategies spanning web, email, social and mobile
• Ability to define KPIs, digital objectives, project requirements, education on digital best practices
• Experience in researching the latest practices, tools, and approaches to make informed recommendations
• Providing general guidance and expertise to our clients as a trusted advisor

Analytics skills:
• Experience using Google Tag Manager, Adobe Launch, or similar
• Experience using Google Analytics, Adobe Analytics, or similar
• Experience using Looker Studio (previously Data Studio) for basic & complex reporting
• A/B/Multivariate testing (Google Optimize or similar)
• Strong communicator with excellent verbal, written and presentation skills for presenting data in a digestible way,
• Self-motivated people with the ability to juggle multiple projects
• Experience with leveraging Analytics tools to improve site performance and/or digital marketing initiatives
• Experience tagging with Floodlight and u-variables

Nice to haves:
• Experience measuring statistical significance and interpreting confidence intervals
• Experience forecasting budgets based on data inputs and historical performance to identify marketing opportunities
• Experience with Tag Management platforms (Google Tag Manager, Tealium IQ, Adobe Dynamic Tag Manager)
• Experience using visualization & BI platforms (Tableau, Google Data Studio, PowerBI, Datorama, etc)
• Experience with email marketing and CRM management (Hubpot, MailChimp, Klayvio, or related)
• Familiarity with SEO / optimization tools such as Semrush, CrazyEgg, HotJar, Microsoft Clarity, AHrefs, or similar tools
• Ability to evolve & own divisions within the growing Data department

What we’re looking for:
Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:
• Ability to think creatively
• Ability to bring innovative solutions to the table
• Ability & desire to work collaboratively within a team environment
• Genuinely nice and kind personality
• Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
• Hard-working & self-motivated mindset
• Ability to juggle multiple projects