Digital Content Specialist
The Charlotte Regional Visitors Authority (CRVA) works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles’ Entertainment Complex, the NASCAR Hall of Fame, Charlotte Regional Film Commission and Visit Charlotte in conjunction with the region’s destination marketing brand, ‘Charlotte.’
Job summary:
The Digital Content Specialist is responsible for ensuring cohesive storytelling across paid and owned digital media platforms that drives the promotion and success of the CRVA’s multiple brands. This position should possess strong skills related to digital content generation that bolsters key campaigns, events, projects and special assignments.
Essential job duties:
• Supports content direction and destination promotion related to paid and sponsored content partnerships and campaigns that positively position CRVA brands and inspire consumer action
• Produces, edits and fact-checks a wide range of paid and owned digital content including, but not limited to, digital advertorials, sponsored content, digital marketing collateral, online editorial, B2C and B2B tourism and meetings materials
• Demonstrates excellent, adaptive written communication skills across various digital channels included but not limited to blogs, articles, advertising/display, e-newsletters and social media
• Produces effective/compelling, concise, engaging/persuasive and grammatically correct and well-researched copy; Keen attention to detail, AP writing style, consistency and ability to produce error-free work are a must
• Assists with the ongoing tracking and reporting of content partnership assets, including sponsored content with third party media, content generated through CRVA Ad Sales program and paid digital placements
• Understands, communicates and can quickly interpret CRVA brand voice copy needs, adeptly articulating editorial, marketing and promotional copy that drives consumer action
• Stays current and forward-thinking on new social media tools, digital marketing products, and platforms, best practices, and use within the competitive landscap
• Maintains consistent branding standards through action-inspiring copy and visuals across paid and organic digital assets to align with the brand, CRVA Core Values and overall business strategy
Education and experience:
BS/BA/BBA required; 3-5 years of relevant job experience in journalism, public relations, and/or marketing or a related field, or equivalent combination of education and experience.
Knowledge and skills:
• Inventive, creative writer and strong editor with the ability to motivate people and inspire consumer action
• Impeccable spelling and grammar, advanced expertise in AP style
• Strong editing for consistency, clarity, brevity, accuracy and readability across digital and print materials
• Highly collaborative when integrating copy with design, whether in print/collateral/web layouts, marketing materials or other projects
• Excellent interpersonal and communication skills, creativity, attention to detail and marketing knowledge. Understands differences between print, digital, social, promotional and other forms of storytelling
• Demonstrated ability to work independently and take direction
• Ability to effectively facilitate multiple projects and issues simultaneously and to meet deadlines and be responsive. Demonstrated excellent judgment and decision-making skills
Location:
Charlotte Convention Center – 501 South College Street, Charlotte, NC
