See inside Girl Tribe Co.’s new SouthPark store

Photo: Ashley Mahoney/Axios

By Ashley Mahoney | November 8, 2022

Views:

Girl Tribe Co. recently opened in SouthPark — the local brand’s third location.

Why it matters: Brick-and-mortar is far from dead. People still crave in-person experiences that you just don’t get from shopping online.

Plus the new store expands the local female-owned brand’s physical footprint from northern Mecklenburg County to south Charlotte.

Context: Charlotte natives Carrie Baker and Sarah Baucom co-founded Girl Tribe in 2014. Their SouthPark store joins their flagship in South End and Girl Supply Co. in Birkdale Village.

They chose SouthPark “for those who can’t make it to South End,” Girl Tribe founders told Axios via email.

What to expect: A bigger version of their South End store, the founders say.

It’s ultra girly, like their other locations — decorated in pink and purple with vintage accessories designed by the founders, who were assisted by local designers 8lincoln30.
There is also a fern and moss wall installed by Savage Way.
You can also get customized T-shirts, sweats and accessories in-store by Girl Tribe’s Custom Shop.
Plus, there’s a photo booth, like the one inside Hello, Sailor.

Details: The more than 17,000-square-foot store is located in Morrison Shopping Center at 532 Governor Morrison St. Suite C 120, inside the former AIR Aerial Fitness space, near Barnes & Noble.