Marketing Director of Member Experience

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Overview:
Under the direction of Senior Marketing Director of Member Experience and consistent with the Christian mission of the YMCA, the Marketing Director Member Experience is responsible for supporting the marketing strategy and execution of sales (connection, referral  and retention), member engagement (new member onboarding, health & wellness continuum) and healthy living (group exercise, healthy equity, personal and small group programs training) initiatives for the Association. The role will also support the development and implementation of a cohesive, high-quality marketing and communication plan that includes paid mass media, digital, web, social media, collateral and merchandizing that supports both the branches and the Association.

Essential functions:
• Collaborate with the Y Association teams and branches to develop and implement integrated marketing and communication plans and campaigns that drive member acquisition (sales, referral and retention), member engagement (onboarding, health and wellness continuum) and healthy living programs
• Closely partner with the Association marketing directors (program experience and impact and development) to strategically align messaging and communication and leverage cross-promotion opportunities
• Help inform and execute a strategic, measurable digital integration strategy that leverages and drives a high-quality member connection continuum
• Lead and manage creation of high-quality, targeted materials and messaging and ensure YUSA brand standards (voice, messaging) are met
• Project manage processes and timelines to ensure marketing activities are completed on time and within budget
• Develop and manage administrative budgets
• Develop, create and edit high-quality content in a timely way, within brand standards that is appropriate to specific marketing channels
• Work with the Marketing and Communications teams to develop and submit strategic story and coverage opportunities to the local media
• Partner with membership and health & wellness directors to collect timely and accurate information in order to effectively market and sell
• Track and monitor marketing analytics and provide timely updates
• Partner with branch directors and the Association leadership to help manage communication, input and insight to strengthen marketing and programming
• Attend and support branch and Association events, as appropriate and serve on appropriate committees and sub-committees as determined by supervisor
• Build relationships and confidence with branch teams through high-quality work and execution, on-site presence and scheduled meetings and updates
• All other duties as assigned

YMCA competencies (Leader):
• Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising
• Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and
perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view, and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others
• Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to
another. Embraces new approaches and discovers ideas to create a better member experience
• Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members
• Personal Growth: Pursues self-development that enhances job performance
• Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships
• Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology

Qualifications:
• Four-year college degree in Marketing, Journalism, Communications or a four-year college degree in a related field with two years of work-related experience
• Minimum of five to seven years of experience in development of sales driven marketing, customer loyalty, and execution of tactical marketing plans
• Experience with editing, proofing and fact-checking (in compliance with brand standards)
• Experience managing part-time staff on team projects and individual initiatives
• Demonstrated ability to meet deadlines and effectively manage projects and priorities
• Ability to thrive and make sound decisions in a fast-paced environment
• Proven track record in organization, efficient processes and project management
• Must be organized, efficient and posses excellent written and verbal skills
• Must be able to represent the YMCA in a professional manner
• Professional oral and written communication skills and proven presentation and public speaking skills
• Demonstrated success in budget development and management
• Demonstrated competence with Microsoft Office and Photoshop and the ability to become proficient in Association-specific software

Working conditions:
• Sit for extended periods of time
• Kneeling
• Standing
• Push, pull and lift up to 30 lb
• Ability to work in excess of a 40-hour week with irregular work hours
• Ability to speak concisely and effectively communicate
• Ability to travel as needed
• Ability to communicate in English, written and oral