Manager, Business Development & Operational Optimization

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The Manager, Business Development & Operational Optimization directs strategic development of assigned service lines, as well as identifies, develops and implements operational projects and initiatives for systemic optimization ensuring the delivery of high-quality, cost-effective integrated services to meet the needs of patients, team members and the Company.

Essential functions:
Service line development
• Direct the strategy and development of assigned service lines to promote standardization and provide a high-quality patient experience
• Direct strategic plans for assigned business revenue and growth to increase market share in collaboration with Executive Leadership
• Research and develop plans for implementing new target market initiatives
• Analyze quality, financial, and operational data to identify opportunities and create strategies for service line enhancement
• Develop effective, market-competitive sales plans and business cases to meet or exceed sales objectives
• Develop marketing strategies and materials in collaboration with the Marketing Department to promote products and service lines
• Establish and maintain effective business partnerships internally and within the community
• Maintain a database of business development opportunities and prospective pipeline information
• Provide prospective reporting and status updates to Executive Leadership on applicable service lines
• Seek out best practices across the industry, monitor technology and product evolution, and continuously evaluate emerging opportunities and threats within the market
• Capitalize on opportunities to further expand capabilities in assigned service line specialties, improve the overall quality of care, and improve the overall coordination of associated service lines
• Participate in relevant educational and/or promotional events
• Identifying innovative revenue-generating or cost-saving measures
Operational optimization
• Identify opportunities for systemic optimization through collaboration with leadership, providers and other relevant stakeholders
• Lead the development of optimization initiatives to address the identified areas of opportunity
• Define the scope, goals, objectives, and key performance indicators (KPIs) for each initiative, involving all relevant stakeholders
• Develop and maintain detailed project plans to monitor progress and ensure appropriate resource allocations for all operational initiatives
• Assist with the development and dissemination of relevant training materials for operational optimization initiatives
• Communicate changes related to optimization initiatives to relevant stakeholders
• Implement operational optimization initiatives in collaboration with the COO, Directors of Operations, and other stakeholders
• Monitor and measure the impact of operational optimization initiatives through evaluation of the established KPIs
• Establish and maintain relationships with all stakeholders, including third parties/vendors, through effective communication
• Lead additional executive initiatives as assigned by the Chief Executive Officer (CEO), COO, and/or Leadership Team
• Collaborate with providers and staff to enhance the patient experience, including training and coaching on patient experience objectives
Training and communication
• Maintain current knowledge of governmental quality and regulatory mandates and educate providers and staff on same
• Train staff on new & existing workflows, including reinforcing EHR system procedures
• Develop and implement operational onboarding & training plans for new employees in collaboration with the HR Department
• Maintain provider relationships through open communication regarding clinic considerations and departmental/organizational updates
• Ability to meet the physical and mental demands of the position
• The ability to work on-site
• Predictable, reliable, and prompt attendance

Skills and abilities:
• Must have strong business acumen and proven competency in strategic planning, project management, and financial analysis
• Must have willingness to accept and lead change, new processes, and methods for continuous improvement to ensure quality and efficient operations
• Proficient in Microsoft Office applications (Outlook, Word, Excel)
• Proficient in Electronic Medical Record systems
• Ability to communicate effectively & professionally (written and verbal)

Core competencies:
• Communication – Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message
• Strategic Decision Making – Obtaining objective/subjective data and identifying key issues and relationships relevant to achieving a long-range goal or vision; committing to obtaining buy-in and a course of action to accomplish a long-range goal or vision after evaluating alternatives based on logical assumptions, facts, available resources, constraints, and organizational values
• Critical Thinking – Using analytics to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Leading Change – Demonstrating the ability to bring about strategic change to meet/exceed Company goals. Able to establish a vision and implement it in a continuously changing environment
• Financial Management Knowledge – Understands basic finance (e.g., financial analysis, accounting, budgeting) and can use financial data to accurately diagnose business conditions, identify key issues, and develop strategies and plans
• Facilitating Change – Encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace
• Planning & Organizing – Establishing courses of action for self and others to ensure that work is completed efficiently
• Building Positive Working Relationships – Developing and using collaborative relationships to facilitate the accomplishment of work goals

Our mission is to be the premier eye, ear, nose, and throat group providing comprehensive, quality, and ethical healthcare to all in the Carolinas; to provide a favorable environment for the delivery of healthcare; and to provide for the wellbeing of the physicians and the employees of Charlotte Eye Ear Nose & Throat Associates, P.A.

The Manager, Business Development & Operational Optimization directly impacts CEENTA’s ability to achieve its mission by directing strategic service line development and manages the operation of various operational support departments to ensure effective, efficient delivery of high-quality patient care and an excellent patient experience.

• This position reports to the Chief Operating Officer
• This position has no supervisory responsibilities

Bachelor’s degree required. MHA/MBA strongly preferred

• At least one year of experience in healthcare environment (preferably in a physician practice) with proven competency in operational optimization
• Three or more years of experience in management, consulting, sales, business development, or strategy preferred
• Experience with premium retail and/or cosmetic/elective medical services preferred

Work environment:
The work environment characteristics described are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The Manager, Business Development & Operational Optimization functions in functions in an interactive, collaborative office setting with time spent as needed in busy multi-specialty clinics. This position routinely uses standard office equipment, including a computer, telephone, and multi-function printer.


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