Digital Media Specialist

Overview:
We’re Social Ape Marketing, a Charlotte-based boutique marketing and PR firm specializing in social media marketing, digital advertising and public relations. We have an immediate need for a motivated and experienced individual to help our clients grow their businesses using digital marketing and digital advertising.
This role is a part-time position.

During your time with Social Ape Marketing, you’ll develop and execute digital marketing campaigns for clients with the ultimate goal of increasing brand awareness and sales.

The ideal person will:
• Have experience creating successful and robust digital marketing campaigns for clients
• Push the envelope when creating advertisements and campaigns
• Have the drive to proactively research the latest trends and changes in digital marketing
• Communicate well and often to clients as well as advise them on digital marketing strategy
• Listen to other team members and be empathetic to their needs
• Have an insatiable drive to grow and learn new concepts
• Have the ability to think outside the box and have a creative mindset
• Be able to quickly formulate creative customer solutions under pressure
• Meet deadlines on time and possess the ability to plan ahead, follow through and stay organized

Primary responsibilities:
• Create digital advertising strategies including campaigns for social media marketing, social media advertising, Google advertising
• Monitor impact and return on investment of digital marketing campaigns
• Create content for digital media platforms according to platform guidelines
• Write content for search engine optimization
• Ensure brand consistency across all digital media channels
• Create weekly social media content for clients
• Manage and post to client social media accounts
• Monitor social media content and respond to customer service issues in a timely manner
• Analyze and create monthly digital marketing reports

Qualifications:
• Bachelor’s degree in Digital Media, Marketing or related field
• At least 2 years of experience working in Digital Marketing, Marketing, Social Media, Advertising, or Communications
•nExperience with creating and managing digital advertising campaigns
• Exceptional writing and editing skills
• Works well in a small group setting, as well as independently and remotely
• Proficiency with all major social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn)
• Experience creating, posting, and scheduling social media content
• Experience with Microsoft Office and Google Suite
• Experience using Facebook Ads Manager
• Experience with Google Ads and Google Campaign Manager
• Basic knowledge of design and editing programs or software
• Knowledge of web design and content management systems
• Basic budgeting skills to reconcile paid digital media placements with the available budget

Social Ape core values:
We expect Social Ape team members to live by the following Core Values in order to continue to grow personally and as a team, and also provide the highest quality of service to our clients.

Be Independent – No micromanaging here. We expect each team member to do their own work without being reminded to do so
Clients are Partners – Instead of viewing our clients as just that, we consider them partners and even sometimes as close friends
Always Anticipate – Get ahead of issues before they happen to prevent larger problems down the road
Learning Never Stops – Continuing education is vital, whether it is within Social Ape programs, or learning on your own time
Culture Always Wins – We work hard, but also like to have fun and make work enjoyable each day

Why work at Social Ape:
• Work from home
• Quarterly team-building events (Who doesn’t love karaoke or escape rooms?!)
• Occasional team lunches and dinners
• Competitive pay
• Fun culture within a fast-paced environment