Highly Instagrammable optical illusion museum coming to Uptown

Highly Instagrammable optical illusion museum coming to Uptown

Photo courtesy of Museum of Illusions

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Museum of Illusions, an internationally based museum franchise, is opening at Ally Charlotte Center fall 2022.

What: The museum will feature 60-80 interactive illusions that play different tricks on your mind. For example, in one room you’ll move from corner to corner and appear to grow or shrink.

  • The illusions will be explained, too. You’ll learn the science behind how the illusions achieve their effect.
  • Expect it to take anywhere from 45 minutes to 1.5 hours to walk through the exhibit.

Zoom out: Museum of Illusions started in Croatia in 2015. There are now more than 30 locations already open and in the works around the world.

  • You can find all of their locations here.
  • Fun fact: Charlotte will the largest of all Museum of Illusions’ U.S. locations.

My thought bubble: Blending in-person experiences with Instagrammable opportunities isn’t new in Charlotte.

  • From temporary events like the annual Jingle City holiday pop-up bar and Immersive Van Gogh, to local businesses like Babe Cave, there’s been a concerted effort to design activities with built-in photo-worthy moments.

What’s next: Ticket prices will be available closer to the opening date.

optical illusion museum charlotte

optical illusion museum

Photos courtesy of Museum of Illusions

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