External Communications Manager

Rooted in hospitality, ESFM elevates the workplace experience as the single source of innovative facilities management solutions that ensures a safe, healthy and sustainable environment. ESFM is the corporate facilities management division of Compass Group USA, a family of 28 companies. Compass Group is the leader in food and facilities services globally. In North America, Compass Group manages more than 1.7 billion square feet across healthcare, education and corporate spaces, with over 60,000 associates in more than 3,000 locations.

Formerly known as Eurest Services, ESFM creates a better workplace experience for corporate clients representing life sciences, oil and gas, technology and manufacturing.. ESFM self-performs 80% of their solutions portfolio including environment, health and safety; facilities maintenance and engineering; sustainability; janitorial and industrial cleaning; laboratory support, and workplace experience services.

Overview:
ESFM is looking for a dynamic, effective and experienced communicator with a passion for storytelling and strong relationship building. Reporting to the Senior Director of Communications, the External Communications Manager will play an important role in the company’s integrated communications strategy, working to amplify our story and services in public arenas to accelerate our growth while helping us maintain brand loyalty and a strong corporate reputation among our clients. Working with the ESFM Marketing and Communications team in a fast-paced environment full of variety, opportunity and innovation, this role will oversee content creation, distribution, and measurement of ESFM’s public relations, social and digital content initiatives and programming.

Qualifications:
• You are a great storyteller. You understand how stories will resonate with different audiences and what their purpose is. You know how to clearly convey a key ESFM message through the art of story and how to gather the complete story with supporting visuals. You are thoughtful in your planning and distribution of the content you create
• You understand tone and voice. You know how to adopt a voice depending on who or what you are writing for and you know the right tone to take, whether verbally or written, depending on the circumstance and audience
• Relationships are important to you. You know how to develop them and maintain them, building trust, buy-in and collaboration across several business lines and departments. You know how to adapt quickly and shift between various projects and priorities
• You are innovative and a self-starter. Keeping up with industry trends help you spark new ideas, and you aren’t afraid to bring those ideas to the table to push ESFM forward. You have an eye for leveling up
• You are a strong writer and have excellent communication skills. You know how to paint a picture with words and in a way that would make an English professor proud. You are inclusive of all audiences and think critically and strategically about how a message is conveyed and received. You are articulate in both verbal and written communication and able to explain abstract concepts concisely and effectively

Responsibilities:
• Elevate ESFM’s brand identity and corporate reputation among key stakeholders including clients, the facilities management industry, and general public
• Craft and shape our message and voice, develop story angles and communication campaigns that include client communications, social media, traditional media and industry relations
• Drive ESFM’s content strategy, communication planning and storytelling initiatives forward that convey thought leadership and industry innovation
• Execute ESFM’s strategic media relation campaigns and maintain strong relationships with trade publications and other media outlets
• Work in collaboration with the Marketing and Sales teams on pitches and sharing important company success stories and initiatives
• Manage awards calendar, identify opportunity and craft award submissions
• Support ESFM Leadership team with content generation, thought leadership positioning and company advocacy on LinkedIn
• Lead regular communication and storytelling campaigns that support company diversity, equity and inclusion and corporate social responsibility goals
• Manage content for esfm-usa.com such as blogs, stationary articles and case studies and other client-facing communication outlets

Qualifications:
• Bachelor’s degree, preferably in Mass Communications and/or Journalism
• 5+ years of public relations, media relations and/or corporate communications experience; Presentation of online portfolio demonstrating abilities and past projects required
• Agency or cross-functional team experience preferred
• Experience with creating copy for press releases, case studies, blogs, and other collateral; experience with speech and video script writing, project and virtual meeting planning
• Strong technical aptitude, current on communication measuring and reporting and social media trends
• Hospitality mindset and high business acumen
• Strong proofreading abilities including attention to detail regarding messaging, audience and tone
• Facilities Management experience a plus
• Knowledge of SharePoint, WordPress, Constant Contact and video editing programs a plus
• Ability to travel on occasion