Digital Marketing Consultant (Remote Position)

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Overview:
Hickory Furniture Mart, a leading retailer in the home furnishings industry, is looking for a performance driven, strategic thinker with in-depth technology and marketing experience. We are seeking a long-term relationship with a digital partner who will execute the key responsibilities of this role.

Responsibilities:
• Establishing cycles of projects that deliver high-impact changes with minimal resources
• Ability to think strategically, taking in existing analytics, research, auditing, and market trends
• Utilizing data to find patterns and extracting those patterns to drive meaningful propositions for upcoming projects
• B2C eCommerce environment (B2B2C and Channel/Partner Marketing is a plus)
• Mapping out and using lifecycle marketing to determine iterative growth strategies
• Managing large customer and product databases and data flow modeling both 1st and 3rd parties
• Platform and process analysis to determine the implementation of new tools
• Ability to respond quickly to critical operational needs
• Communicating technical ideas clearly and presenting future strategic opportunities to management

Required skills:
• Expert knowledge of Google Analytics, Google Ads, Google Tag Manager, Google Search Console
• Experienced in HTML & CSS
• Working knowledge of JavaScript
• Expert knowledge of Microsoft Office (Excel, PowerPoint, Docs)
• Experienced in Video, Graphic, Display and Text Ads for Google Ads, Bing Ads, Pinterest, Facebook, Instagram, Houzz and other self-service platforms
• Experienced in MailChimp, Salesforce, Opt-in Monster, JotForm, LiveChat, & Buffer

Complementary skills:
• Programming (R, Python, Excel Micros), MicroD Platform, API’s
• Microsoft Exchange Server, Email Parser, Gather Up
• Knowledge of the furniture and design industry