Global Marketing Analyst

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At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients.

We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities.

Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. Through active asset management and direct origination, we provide innovative solutions and access to differentiated opportunities across public and private capital markets. A subsidiary of MassMutual, Barings maintains a strong global presence with business and investment professionals located across North America, Europe and Asia Pacific.

Job summary:
The Barings Marketing team is seeking a Global Marketing Analyst based in our Charlotte, NC headquarters. This position is integral to our Global Marketing group and will be involved in the execution of, and reporting on, strategic marketing initiatives for our global institutional and retail client bases. The ideal candidate is eager to learn about all aspects of the Marketing function, with a particular focus on optimizing the team’s data analytics and reporting processes.


• Drive the execution of strategic marketing activities, including email marketing, paid social media, etc. in collaboration with the broader Marketing, product management, and sales teams
• Partner with our social media team and external media buyer to execute targeted LinkedIn campaigns
• Contribute to data-driven marketing strategy by assisting with the compilation, analysis, and reporting of engagement data across global marketing activities; propose recommendations as appropriate for targeting and process improvement
• Create and maintain reporting dashboards across platforms including PowerBI, Google Analytics, and Salesforce Marketing Cloud
• Update and coordinate the distribution of firm-wide marketing materials (e.g. presentations, brochures, and factsheets) on a monthly, quarterly, and ad hoc basis
• Assist with trafficking inbound marketing and website requests
• Manage the firm’s biography process to ensure consistency across teams and regions
• Assist with ad hoc marketing requests as needed

• Bachelor’s degree required
• Minimum 2-3 years of marketing experience required; financial service experience preferred
• Experience with marketing campaign execution preferred
• Proficient in data analytics with the ability to analyze and interpret data from multiple sources
• Expertise in data automation and analytics tools (e.g. Google Analytics, Salesforce Marketing Cloud)
• Strong project management skills; organized, detail-oriented and ability to manage to deadline
• Exceptional written and verbal communication skills; demonstrated ability to collaborate effectively with key stakeholders across the firm
• Adept at juggling multiple tasks, prioritizing successfully, adapting to change and ambiguity, and working in a fast-paced environment
• Must possess a high degree of professionalism and integrity and work well in a team-based environment

Benefits and wellness:
Barings offers a comprehensive benefits package including:
• Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
• Fitness Center Reimbursement Program (Including Online Memberships)
• Employee Assistance Program (EAP)
• Fertility Benefits
Financial well-being
• 401(k) Plan w/Company Match
• Pension Plan
• Health Savings Account (HSA) with Company Contributions
• Flexible Spending Accounts (FSA) – Health Care & Dependent Care
• Retirement Health Reimbursement Account
Life insurance
• Basic and Supplemental Life Insurance
• Spouse and Child Life Insurance
Time off, disability and leave of absence
• Paid Vacation, Sick Days and Annual Holidays
• Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
• Short and Long Term Disability Plans
• Paid Volunteer Time
Other benefits
• Education Assistance Program
• Charitable Matching Gifts Program
• Commuter Reimbursement Program
• Adoption and Surrogacy Reimbursement Program

Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.