Director Sponsorship Sales

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Overview:
A rare opportunity to represent one of the country’s leading public radio sponsorship sales teams.

It’s all about you:
• Do you have a love for life-long learning and independent journalism?
• Do you have a proven track record of training, mentoring, and growing your sales team?
• Do you have a competitive gene that helps you build a team of winners that exponentially grow revenue?
• Do you naturally geek out when you open a spreadsheet to analyze sales forecasts, identify opportunities, and create sales initiatives?
• Does your best work occur when you’re a valued member of a collaborative team, share ideas, and feel energized by learning opportunities?
• Do you love to work hard, play hard and enjoy an environment in which you get to create your own work/life harmony backed by generous PTO and solid benefits?

If you answered ‘yes’, we should talk

What success looks like here:
This rare opportunity to lead a new WFAE sales team is built for a sales leader pro who wants to drive revenue for our client and its non-profit mission to serve the Charlotte community.

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Success in this role will be measured by your:
• Ability to evaluate market performance and develop a plan to increase sales and maximize revenue
• Natural talent to build and maintain positive working relationships between station employees and Enginuity colleagues
• Proficiency in leading and coaching Account Managers on sales skills, account development, and Enginuity systems/procedures
• Pipeline of mission-driven talent ready to join the team, should the need arise

What a typical day might look like:
• You’ll help your team develop creative, high-impact multimedia opportunities that provide outstanding results for our public media sponsors. You’ll collaborate across our organization with other Market Leaders, learning and sharing insights
• As you establish relationships with Charlotte’s movers and shakers – and make existing partnerships your own, you’ll lead by example as you set the strategy for team members to identify new business categories and close new accounts
• As a natural connector, you’ll grow your community, engage with local business owners and C-suite decision-makers to generate leads. You’ll engage your curiosity, further develop your media expertise, and use WFAE podcasts and events to expand sponsor offerings
• Your days are varied, with WFAE serving as your inspiration and soundtrack to your workday

You’ll be in good company:
We’re creative thinkers and doers who love to collaborate and share ideas – and we’ll be eager to learn from you. We care deeply about how we work together and rely on our employee-inspired values to shape our working community. You’ll be proud to work in an environment where everyone feels their voice is heard and that they belong!

You’ll be blown away by the depth of digital, print, and broadcast media knowledge across our local and national teams, find comfort in our work-life harmony, and appreciate our generous PTO policy enabling you to re-charging your creative batteries!

And, our client WFAE is amazing:
WFAE is a major source of news and information for the Charlotte region and one of the country’s leading public radio stations. WFAE reaches over 200,000+ listeners each week and offers a broad range of award-winning national, international and regional news from National Public Radio (NPR), the BBC, Public Radio International, American Public Media, and WFAE’s newsroom. WFAE produces a weekday signature talk show, “Charlotte Talks,” hosted by radio veteran Mike Collins, podcasts, newsletters, and legacy events, each with the purpose of connecting Charlotteans and strengthening the community.

WFAE is an independent, non-profit organization, licensed to the University Radio Foundation, Inc. with frequencies in Charlotte (90.7 FM), Hickory (90.3 FM), Laurinburg (106.1 FM) and Southern Pines (93.7 FM).

Are we a match?
We’re looking for someone special – a creative media sales leader with determination and the vision to capitalize to deliver outstanding results for our WFAE and sponsors. Driven by the shared mission of independent public media, you’ll help create sales strategies that deliver win-wins in the market as you inspire and mentor your team to excel.

You have what it takes if you:
• Are a confident sales leader, who loves to excel and lead as a role model – exceeding expectations is how you roll
• Have experience as a creative media sales professional, adept at developing integrated multi-media packages that produce outstanding results
• Are a natural connector, with a very strong local and regional network in and around Charlotte
• Are both a visionary and a tactician who excels at setting a course for your sales team, coaching and guiding them to reach a common goal – it’s what you do!
• Personify success by identifying and developing new categories and key accounts, and inspire your team through your coaching and enthusiasm
• Oh, and you have to have a clean driving record

Why You’ll Love Working Here
Hybrid work location
As we plan our return to hybrid office-based working, we’re taking this opportunity to reinvent what that looks like. As a result, the job will hub-from home, in-office each Tuesday and Thursday and sometimes days in-between for those important one-off meetings. You’ll divide your time between the office (once we can) for meetings, team one-on-ones, and collaboration. While we want you out there networking, use your discretion to complete paperwork or calls from the comfort of your home office, too.
Time away from work
At Enginuity, you’re actually encouraged to take your vacation! We understand how important it is to feel refreshed and re-energized and back it up by starting you off with great paid-time-off perks including 20 PTO days your first year in addition to 10 national holidays we observe, a floating holiday you can take any time, and a Community Impact Day to give back.
Peace of mind comes with great benefits
We know that you do your best work when essentials are taken care of, so we do it for you.
We’ve got you covered with several healthcare plans to choose from, a personal health savings account the company generously contributes to, dental, and vision insurance. And if you choose, even Fido can have his own pet care plan to cover vet costs! In addition, Enginuity also pays the entire premium for short- and long-term disability and life insurance.
Bring your whole self to work. Each day. Everyday
As leaders in mission-driven media, we seek talent as unique as the audiences we help our clients reach. That’s why we are committed to a culture of inclusion where individuals from every walk of life feel respected, are treated fairly, provided work-life harmony and an opportunity to excel. Our mindful objectives include curating a diverse workplace where we invite authenticity, encourage curiosity, and treasure collaboration.
So, bring yourself to Market Enginuity – your skills, experiences, ideas – where your whole self is welcome.

Learn more about us and WFAE
Market Enginuity fuels mission-driven, educational, and inspiring independent media to benefit stations, producers, sponsors, and audiences.
For over two decades we’ve been building the largest team in the country that specializes in corporate sponsorship sales. The passion is still personal and carried by
more than 140 people ingrained in the communities where we live and work, and the
stations we support with our contributions. Market Enginuity attracts the best people who together create the standard of excellence for corporate support in public media across the country.

You can learn more about us on our website: https://marketenginuity.com/about-us/

Charlotte, the vibrant business and financial hub with a university town feel, provides outstanding opportunities for a passionate public media enthusiast to lead the team growing revenue for our partner station, WFAE https://wfae.org/