Ecommerce Manager

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Nufabrx is an innovative, advanced materials-drug delivery company with headquarters in Conover, NC. Nufabrx invented an effective way to put active ingredients into clothing so as to deliver activity over an extended number of uses and washings……thus, creating a new category coined HealthWear. Nufabrx is looking to further revolutionize drug delivery simply through the everyday clothing that people wear.

Our first HealthWear products launched in 2020 and within less than two years we have partnered with many major retailers (10,000+ locations) and have engaged with leading hi-tech and pharmaceutical companies to produce even more groundbreaking wearable technologies.

The fastest-growing company in Charlotte, NC, and top 50 Nationally (2021 Inc. 5000), Nufabrx is growing exponentially and looking to add to its already talented technical team to further drive and support our growth.

Job summary:
The Ecommerce Manager has overall responsibility for driving revenue and product performance through our online marketing channels, primarily the company website but also all digital marketing channels. They will carry our brand and product stories through the customer website experience including category site navigation, featured products, presentation of promotional offerings, placement of rich content, management and optimization of onsite search, refinements, site segmentation and personalization.

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As the person accountable for driving revenue through our ecommerce channels, the Ecommerce Manager will oversee website analytics, online paid ads, and SEO. The right candidate will be able to roll up their sleeves and participate in the day-to-day operations of the department.

Objectives:
• Company goal is to grow revenue and traffic 10X
• Build and maintain an exceptional understanding of our customer, what motivates them and the products they purchase. Use this knowledge to provide excellent customer experience and maximize conversion rates and revenue
• Develop & execute online marketing strategies and plans in alignment with product, service, and brand strategies
• Create exceptional on-site merchandising and search experiences to support sales optimization, customer acquisition, and revenue goals
• Drive ecommerce traffic and conversions through an effective SEO, SEM, and social media, Digital marketing, and retargeting
• Utilize digital marketing analytics to improve site performance and drive revenue through merchandising, customer experience, and paid online advertising
• Ensure that ecommerce websites have optimized UI/UX and create a roadmap that prioritizes new features and enhancements

Responsibilities:
• Must have proven ability to dramatically grow sales revenue and traffic! Must thrive in a startup mentality and culture
• Must be a highly ambitious driver and self-starter that will dramatically grow revenue
• Manage site navigation, category assortments, new launches, seasonal content, featured products & rich content placement including sales promotions
• Manage and optimize product search and recommendations
• Use data to support, measure and communicate the effectiveness of Marketing and Merchandising campaigns. Extract insights from compiled data/results and adjust strategy and execution plans. Create weekly and monthly executive summary reports, provide forecasting, budgeting, and pacing information
• Continuously identify new ways to develop, implement and support on-site merchandising/marketing strategies and programs
• Develop site merchandising practices that scale and consider people, processes, and tools to deliver an exceptional ecommerce experience across our sites
• Work with Marketing to ensure that the merchandising experience is optimized and consistent across both online and offline channels (catalogs, live events, etc.)
• Make sure all product content is up to date and accurate
• Ensure product and marketing content, as well as site navigation and structure, support excellent SEO results
• Manage identification, implementation, and optimization of site segmentation/site personalization experiences
• Partner with Marketing to ensure all web content is presented in a manner that best optimizes our reach and supports revenue goals
• Identify and define innovative web features, content, photography, video, and messaging requirements to call out unique properties of products that are important to our customer
• Develop and deploy ecommerce features, functionality & tools that improve site merchandising and drive sales. Lead A/B testing of features/functionality
• Analyze traffic, sales, conversion, and search data to understand demand patterns, react accordingly on the site and deploy solutions
• Lead the development of site metrics and dashboards to monitor category effectiveness, evaluate performance and report on key campaigns and promotions
• Work with Product Management and Supply Planning to understand inventory availability to support online sales initiatives
• Recommend new site content and experiences to address customer needs
• Review competitive websites to evaluate site merchandising strategies, promotional tactics, customer experience, and product presentation to then translate findings into actionable plans to achieve our e-commerce business goals
• Maintain and advance partner relationships with Sales, Product Management, Marketing, Customer Service, as well as relevant external vendors. Leverage these partnerships in the execution of the digital marketing/merchandising strategy

Knowledge, skills and abilities (KSA’s) needed:
• Bachelor’s Degree in Marketing, Business Administration, Communications, or related studies
• 3-5 years hands-on experience in ecommerce customer experience, merchandising, and analytics – with at least 1 year of management experience
• Apparel merchandising ecommerce experience preferred
• Experience with best-in-class e-commerce and web platforms including Shopify, Google analytics, Google ad words
• Proven ability to gather, analyze and act on marketing and sales data to improve the customer journey and grow revenue, including a solid working knowledge of Excel
• Experience collaborating with internal functions such as Product Management, and Marketing
• Strong communication skills and a strategic thinker
• Highly analytical and process-oriented, comfortable making data-driven decisions
• Strong data analysis skills and experience with tools
• Excellent program management, time management and organizational skills
• Hands on experience pulling, analyzing and presenting analytics to cross-functional teams and leadership – with the ability to use the data to evaluate ROI and make business decisions that drive revenue in the future
• Innovative problem solver and willing to take on responsibilities to drive growth
• Results-oriented, collaborative work style