Revenue and Growth Director

The Assembly is a longform, digital magazine that launched in February 2021. We tap a range of reporters to spend weeks on big stories about power in North Carolina – who has it, how they got it, and what they’re doing with it.

The Assembly is a scrappy subscriber-supported, for-profit outlet intent on elevating long-form magazine-style journalism at the state-level.

Our stories are regularly cited by national outlets, including Politico, The Washington Post, Sunday Long Read, and The Chronicle of Higher Education, among others.

We aim to be a reflection of the state; with reporters from – and based in – diverse communities across North Carolina. Reflecting the state requires a newsroom that reflects the state’s diversity of talent and perspectives. We encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people, people who were formerly incarcerated, veterans and people with disabilities.

The Assembly is hiring a Revenue and Growth Director, with a starting salary of at least $65,000, to manage and execute product design and revenue strategy for a fast-growing subscriber-oriented startup media outlet.

We’re looking for a person to accelerate The Assembly’s ambitious growth and revenue plans by working with a diverse list of advisers and vendors. This is a new, full-time, permanent position.

Success in this role has the potential to lead into a more senior role as CFO/Head of Product with direct reports.

The ideal candidates:
Will have experience with subscription models and audience growth – though not necessarily in journalism. We need a driver who can bring together an extensive network of partners and supporters to help The Assembly fully monetize its momentum and impact.

We’re seeking an adaptable, collaborative person with an eye for detail and track record for excellence in execution. Over the next year, this position will manage all phases of our subscription funnel, launch a newsletter monetization advertising program, and work with partners to execute a paid event strategy.

The ideal candidate will be a curious and creative problem solver, and a strong executor, savvy with email newsletters, digital marketing, engagement funnels, and paid event strategies – though deep expertise is not necessary in any single area.

They’ll be capable of managing vendor and partner relationships to get the most out of them while prioritizing long-term collaboration.

Job duties:
Subscriber funnel

Develop and execute strategies to improve newsletter registrant growth, paid subscriber growth, and paid subscriber retention.
Audience growth
Oversee our marketing program, manage email list swaps and acquisitions, lead newsletter strategy and design.
Newsletter monetization
Launch and manage a newsletter advertising program to monetize The Assembly’s twice-weekly newsletter – with significant sales assistance from The Assembly’s founder.
Paid events
Launch and oversee a paid events strategy, with a primary focus on partner-driven events. The extent to which this role will drive event strategy will vary by the experience and interest of the hire.
Vendor management
Manage and evaluate vendor and partner relationships for The Assembly, including its marketing and audience engagement vendors, and publishing partnerships including Apple News and others.
Develop and monitor KPIs for the magazine’s reader engagement and work with the leadership team to provide appropriate guidance and feedback to guide coverage.
Tech stack
Improve, expand, and manage The Assembly’s technology stack as it uses (and completes a migration to) Pico, Stripe, and Active Campaign.
Oversee cash flow and long-term budgeting during The Assembly’s ongoing capital raise in collaboration with The Assembly’s founder.

Compensation and benefits:
At least $65,000 annual salary, paid monthly by direct deposit.

Generous health insurance plans, with The Assembly covering 80% of employee premiums and 50% of family premiums – as well as dental, vision, life and disability insurance.

Flexible work schedule, with twenty-one days of paid time off, in addition to federal holidays, and twelve weeks of paid parental leave.

The Assembly will begin reviewing applications January 31. Questions: