Digital Marketer

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Overview:
The Digital Marketer will work collaboratively with the Senior Manager Digital Marketing and other members of the Marketing Communications team to develop and execute paid and organic digital media strategies and tactics for Affiliate and ReStore marketing needs. She/he will also work with members of Development and Family Services team to align on strategies, key deliverables and goals for digital marketing exercises. Pay Range: $22-$24 (Hourly).

Essential functions:
• Assist Senior Manager Digital Marketing in development of strategic digital marketing campaigns to support Services, ReStore, Volunteer and Donor goals
• Lead execution of paid social media tactics for Habitat Charlotte Region Affiliate and Charlotte Region Restores on Facebook, Instagram, Twitter, LinkedIn and/or other similar platforms
• Report on campaign metrics/KPIs to Marketing Communications team and department leadership
• Collaborate with Marketing Communications and other internal teams to plan and execute required organic social media posts
• Manage capture of digital assets to support partner recognition and execute posts on social platforms
• Ensure digital assets are accurately stored within digital asset management repository
• Assist with community management on social platforms
• Assist with development of ReStore content (images, videos) and email campaigns

Skills and experience:
• Bachelor degree or equivalent combination of experience
• 2 – 3 years prior experience in digital marketing – social media, email, PPC
• Proficiency using digital marketing analytics, social media management and email marketing tools
• Ability to take initiative and prioritize tasks; excellent time-management and problem-solving skills
• Strong project management skills and attention to detail
• Highly organized and deadline focused

Physical requirements:
• Ability work in office environment as needed which requires ability to speak, hear, with the visual and manual dexterity to manage papers, reports, and typing
• Must embody the capacity to maintain the following for several hours at a time: use of personal computer or similar technology, phone, sitting as required
• Ability to communicate in person, over the phone and/or via computer
• Ability to provide personal transportation to and from local events and assignments
• Drive between locations in Charlotte metro area

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