Content Marketing Manager

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United Way of Central Carolinas fights for the education, health and financial stability of every person in our community. With 90 years of experience, we are a strategic community leader, convener and advocate with in-depth knowledge of the communities we serve, the challenges that affect them and the organizations having the most impact. Learn more:

The Content Marketing Manager is accountable for leading relationships, ensuring stewardship of organizational resources, and supporting the United Way of Central Carolinas mission to end poverty and advance equitable outcomes. As a member of the Resource Development team, this individual will be responsible for bringing our content strategy to life, developing assets that educate prospective donors and engage them across the donor’s journey. In this role, you’ll be the lead storyteller, create content to support the overall marketing strategy, and manage United Way of Central Carolinas’ social media channels. An ideal candidate would be a highly organized strategic thinker, technology proficient with excellent writing skills and impeccable attention to detail.

Accountability and responsibilities:
• Creates, leads, and deploys original written and visual multi-media content for all platforms to include digital, print, mobile and video
• Efficiently manages the organization’s content calendar and accurately develops highly effective content specifically targeted for unique audiences leading to optimized donor and volunteer successes
• Monitors and manages all United Way of Central Carolinas social media accounts
• Accurately develops highly effective content specifically targeted for unique audiences leading to optimized donor and volunteer successes
• Ensures engagement through social media, website and mobile products, populating digital channels with compelling content
– Effectively collaborates with internal team to understand impact initiatives so to capture and deploy powerful stories to share with donors, corporate partners and the community
• Accurately delivers timely content and programs ensuring acceptable high engagement rates
• Effectively oversees the publication of internal digital newsletter and donor communication programs
• Accurately and timely drafts press releases and other external communications as needed
• Effectively collaborates to develop marketing collateral for special fundraising and community impact campaigns

Education and experience:
• Bachelor’s Degree in Business, Communications or Marketing required or similar field
• Excellent creative and communications skills, with an emphasis in storytelling – writing, design, and video
• Deep knowledge of various communication platforms: video, digital, web, mobile, content, and social
• Technologically savvy and resourceful: Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook), Experience with Adobe Suite, social media tools (platform specific, Hootsuite), ZOOM and other virtual meeting platforms


Technical experience & skills:
• Experience with CRM software, and basic HTML
• Familiarity with CMS and marketing analytics tools (WordPress, Google Analytics)
• Familiarity with SEO and keyword research best practices
• Familiarity with video editing platforms

Workplace values:
• Take action and go. Be bold and not afraid of a little competition or thinking outside the box even when opportunities seem unimaginable. Create a new path one-step at a time, you got this
• Openly collaborate in the pursuit of truth and doing what is right. Welcome tough conversations, don’t make assumptions, and rely on others, together we are stronger
• Sometimes things just need a shake-up. Whether internally or out in the community, we aren’t afraid to be disruptive. Understanding that we may leave a few feathers ruffled along the way, if it is the right thing to do and benefits our community, we will take the chance
• Inaction is the enemy of innovation. We are a perpetual work in progress, striving to be better, constantly learning and taking risk to be the best we can be. Learning from our mistakes and paving the way for continual betterment
• Teamwork makes the dream work. Bottom line, we need each other. Working together makes us all better individually and makes us awesome as a group Understanding what others strengths and weaknesses may be and using that knowledge to guide, support, and model our work makes for a successful and high performing team
• Recognizing and appreciating our differences only make us better. We all share in the responsibility to create a positive culture and to safeguard equity, inclusion, dignity, and respect for all. Each member of our team will be a role model for others