Business Development Specialist

Brandsymbol is a results-focused brand development agency that develops strong and lasting relationships with its partners. We’ve created brand names, identity design, positioning, and strategy for some of the world’s most memorable brands and innovative companies, including Toyota, Hewlett Packard, and GE. We have a passion for our brands, our clients, our employee development, and our company culture.

Brandsymbol is looking for high-energy candidates with sales experience to join our business development team. Business Development Specialists are responsible for identifying and managing new business opportunities within our key markets. Success in this position is defined based on one’s effectiveness in 1) identifying qualified prospects, 2) creating and deploying targeted outreach, and 3) setting up meetings with prospects to discuss new business opportunities. Candidates must demonstrate an understanding of sales and account penetration. As a member of the Brandsymbol team, you will be joining a highly intelligent, motivated, and passionate team focused on growing our business and providing truly exceptional work to our clients.

• Conduct research to identify qualified prospects for selling opportunities. Examples of research resources include web searches, LinkedIn, Twitter, industry-specific publications, catalogs, databases, and convention lists
• Identify relevant contacts and actively seek out new sales opportunities through emails, phone calls, networking, social media, and referrals
• Craft and deliver targeted outreach (emails, phone calls, and messaging) that piques interest and elicits a response
• Maintain a thorough understanding of Brandsymbol products and services, with the ability to communicate differentiators, assess and overcome objections
• Organize a thorough account penetration methodology
• Schedule and manage introductory meetings and pitches
• Maintain company CRM with qualified leads
• Prepare and deliver appropriate sales materials on products and services
• Collaborate with sales team members to achieve better results

Skills and requirements:
• Proven understanding of sales nurturing, qualifying techniques, and account penetration strategies
• Aptitude for persistence and follow-up
• Bachelor’s Degree
• Lives in Charlotte, NC area
• 2 years business development experience preferred

To apply:
Email resume to