Digital Marketing Manager

One of the leading hands-on science museums in the nation, Discovery Place is a 501c3 nonprofit and a hub for science education and exploration in the Carolinas. Discovery Place operates four distinct museum experiences serving more than 750,000 people a year through Museum visits, interactive educational programming, and community outreach initiatives. We aspire to shape a future where people embrace science to create opportunities, build hope, solve problems, and bring positive change for our world.

Job summary:
Discovery Place’s digital marketing manager plays an important role in our efforts to drive visitor acquisition across digital channels and improve/optimize the digital brand experience along the customer journey.

Scope includes managing digital campaigns, website content updates and email marketing programs. The ideal candidate will have deep experience in digital marketing strategies and website management and think strategically about consumer targeting, acquisition and retention.

Responsibilities:
• Build, plan and drive implementation of the digital marketing strategy for all four Discovery Place Museums to deliver against the strategic goals of the organization. Develop plans based on market/competitive analysis, customer profiles and data analysis
• Deliver an overall Discovery Place brand experience along the customer digital journey consistent with best-in-class digital practices and experiences
• Drive customer acquisition across digital channels, including website experiences, demand generation campaigns, integrated marketing, mobile campaigns and more
• Lead the creation of an analytics system that captures customer behavior, models propensities and delivers a more personalized experience and improved ROI
• Oversee all search and paid media to enable customers to more easily find and choose Discovery Place Museums and content. Manage work of our digital agency, collaborate actively and assess future needs
• Develop and implement website strategy for our four sites, manage relationships with web agency and oversee in-house content updates. Assess and improve SEO
• Own future website projects. Use analytics to recommend updates/changes to improve conversion, performance and user experience. Define and execute a strategy to grow website usage and conversions
• Manage Discovery Place email marketing program. Develop strategies to grow and segment list. Use analytics to advise on content. Build and launch trigger campaigns, manage and implement weekly newsletters, etc
• Build and maintain dashboard to track digital ROI and KPIs, with reporting. Analyze data and trends related to visitation, sales and participation. Develop insights to drive the effectiveness of marketing executions and deliver increased attendance and revenue
• Map budget and strategies to organizational objectives. Develop and manage the digital budget, providing monthly and quarterly reports as required
• Collaborate with Content and Creative teams to ensure delivery of compelling content that delights and engages audiences, while enabling achievement of key acquisition goals. Guide the development of paid content
• Assess current martech solutions. Identify opportunities to leverage software and technology to improve customer engagement and conversion rates. Play a key role in any ticketing software selection and implementation
• This position leads a team of two initially
• Other duties as assigned

Qualifications:
• 7-10+ years experience in Digital Marketing
• Requires experience owning digital strategy and implementation. Deep familiarity and experience implementing digital best practices for campaigns and websites
• Experience managing larger paid digital campaigns including search, display, paid social, etc. Prefer hands-on experience building Google Ads campaigns and paid Facebook/IG and YouTube
• Experienced in website strategy and management. Craft CMS preferred. Experience in website development projects preferred
• Experienced in email marketing strategy and implementation. Campaign Monitor highly preferred
• Strong research and analytical skills and understanding of key technologies and solutions. Deep experience with Google Analytics and Google Tag Manager
• Experience managing direct reports, agencies and freelancers
• Bachelor’s degree
• Excellent communication and writing skills are required
• Must be able to juggle multiple projects at the same time