Content Strategist

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Overview:
We’re looking for a content strategist to help develop and execute content across our two brands, FastGrowingTrees.com and BrighterBlooms.com. We want someone who can help us attract and convert new customers, and educate and build relationships with current customers, through creative, compelling content, distributed in the right place at the right time – including long-form content, product pages, ad copy, emails, video scripts and more.

You’ll work closely with a team of other writers, videographers, graphic designers, digital media specialists and more, in a collaborative, fast-paced and fun environment (we get to create content about plants and gardening – what could be better). A combination of creative thinking and understanding of business goals – and how they work together – is a must.

Responsibilities:
• Contribute to content strategy and content creation across all our digital properties
• Brainstorm and write well-researched, SEO-optimized long-form content designed to educate about plants and plant care
• Write clear, compelling product pages designed to drive conversions
• Contribute to other content mediums, including organic social, paid advertising, print materials and videos
• Help drive content distribution and ensure customers see the right content at the right time in their journey (via paid media, email, organic search, online communities and more)
• Meet internal and external deadlines while ensuring content quality and accuracy
• Hold up and contribute to the development of brand standards, tone and voice
• Scale content creation through outsourcing or building a freelance team

Requirements:
• 3+ years of experience in content strategy and creation
• Knowledge of best practices across various content mediums (long-form, promotional, video, social)
• An understanding of content needs at different parts of the customer journey
• Creativity paired with an understanding of and interest in business objectives
• An enthusiasm for collaboration with creative, marketing and business partners
• Willingness to contribute to both content strategy and execution

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Skills:
• Interest or experience in horticulture, gardening or plants
• Previous experience in content for a retail/DTC brand