Digital and Public Relations Sr. Specialist

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Job summary:
When you join the Albemarle team, you contribute to a better tomorrow. You will play a role in powering many of the world’s largest and most critical industries, from energy and communications to transportation and electronics. We are putting innovation to work to improve people’s lives and we want YOU to be a part of it.

The Digital & Public Relations Sr. Specialist is part of the Corporate Communications team, directly supports the External Communications Manager, and works closely with communications teammates and internal stakeholders to help define and execute actionable plans, story-based messaging, and creative assets that strengthen the business brand with key stakeholders worldwide.

Responsibilities:
• Provide input to and support the yearly external communications objectives, targets, and plan for the company
• Serve as in-house expert on the global social media landscape and tools/applications. Manage social media content planning for corporate and global business unit support; develop and execute content that engages diverse stakeholders. Provide thought leadership on best practices. Benchmark and research to enable continuous improvement. Track and evaluate meaningful metrics to improve followership and engagement and inform the social media content strategy
• Manage the corporate website, Albemarle.com, and facilitate content updates through our website vendor. Collaborate with stakeholders to identify and facilitate enhancements that elevate the brand. Stay attuned to and advise on best practices. Track and evaluate meaningful metrics to inform website design and content strategy
• Support the corporate and GBU-focused media relations programs by assisting and/or facilitating as needed with media inquiries and interviews and developing and distributing press release content, holding statements, and briefing documents/Q&As
• Assist the external communications manager in the ongoing oversight and partnership with the team’s external communications agency partner for relevant external / PR activities
• Write and edit content for multiple communications, including print, social/web, blogs, newsletters, presentations. Provide editorial functions, such as consistency in tone, style, and clarity of language
• Help manage and support video and multimedia projects that support corporate-level brand building and stakeholder engagement. Consult with business marcom leads on learnings and best practices
• Help monitor company and competitor news to identify emerging issues and storylines
• Support sustainability projects and other internal and external communications projects, initiatives and campaigns as needed
• Assist with budget and vendor management needs as required
• Opportunity for hybrid work location between Charlotte headquarters and work-from-home

Qualifications:
• Strong researching, writing and verbal skills; excellent AP-style journalistic writing and editing practices
• Natural storyteller
• Proven ability to think strategically and problem-solver
• Web, digital and social media savvy
• Strong judgment skills
• Willingness to learn and acquire new skills
• Strong interpersonal skills; collaborative; confident and comfortable when working with executive stakeholders
• Demonstrates curiosity and opportunistic approach; proactive and a self-starter; acts with urgency
• Results-oriented, self-motivated, and creative
• Excellent organizational ability; detail-oriented
• Strong project management skills with proven ability to manage multiple projects simultaneously and meet deadlines
• Works well under pressure with the ability to adapt to changing project requirements and deadlines

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Desired skills:
• Experience actively managing corporate content strategies and execution on social media platforms (LinkedIn, Twitter, Facebook, Instagram)
• Website content designing, planning and deployment
• Experience with Cision / PR Newswire for media list development and press release distribution
• Media relations understanding and experience
• Strong interpersonal skills; a committed team player
• Customer-focused
• Strong work ethic
• Good sense of humor
• Plan development and activity execution
• Storylines, messages and content development

Education:
Bachelor’s degree, preferably in English, journalism, communications, public relations or marketing.