Digital Marketing Manager

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Overview:
A leading distributor of specialized computer parts is seeking a new Digital Marketing Specialist to support and improve their online marketing presence. This position will work in tandem with an outside marketing firm to enact marketing initiatives. The Digital Marketing Manager will also be responsible for SEO management, content creation, and designing the company website.

Responsibilities:
• Develop and implement marketing programs designed to build brand awareness and drive sales. These marketing programs will include all digital marketing, marketing and promotional materials, and New Product Introductions
• Develop and implement marketing initiatives with online catalog distributors
• Develop promotional programs with regional distributors to maximize awareness and increase mindshare
• Design web site to be a business development tool that supports marketing initiatives and drive sales. Utilize KPIs including web metrics to improve SEO & ROI
• Provide marketing expertise/assistance to other departments to help exceed company goals and objectives

Qualifications:
• Bachelor’s Degree required. The ideal candidate will have a Bachelor’s Degree with an emphasis on Marketing, Advertising, Communication or similar field of study
• 5 plus years of digital marketing experience required
• Strong working knowledge of Microsoft Office
• Top-notch verbal and written communication skills including strong/persuasive presentation skills
• Excellent planning and organizational skills
• Experience with Google Analytics and Google Ads preferred
• Working knowledge of SEO and Digital Marketing tools such as SEMRush or Ahrefs preferred
• Working knowledge of graphic design tools such as Canva or Adobe Photoshop preferred
• Technical aptitude and experience in the electronics industry preferred

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