Senior Manager of Marketing
Founded in 1932, and led by internationally renowned Music Director Christopher Warren-Green, the Charlotte Symphony is the largest arts employer in the region. We employ 58 professional full-time orchestra musicians, serve two diverse youth orchestras, and offer significant educational programming for our communities. Today, we continue as a 21st-century orchestra, responsive to and engaged in the narrative of our community, and opting to employ music as a tool for building community, and as an agent for change.
The Senior Manager of Marketing is responsible for planning and executing marketing campaigns and strategies that promote Charlotte Symphony Orchestra (CSO) ticketed and community performances, with a focus on retaining, growing, and diversifying the audience. This position works closely with other members of the Marketing team to ensure the overall coordination and execution of marketing, sales, and promotional strategies for all Charlotte Symphony concerts.
This position will also oversee and manage the season’s marketing plan and promotion strategy with the direction of the Vice President of Marketing and Patron Experience, and through collaboration with the Marketing team. The Senior Manager of Marketing also maintains and executes the subscription campaign plan and develops initiatives to increase audience engagement, loyalty, and retention. This is a full-time position requiring day, evening and weekend hours.
• Works with the Vice President, Marketing and Patron Experience to plan advertising and promotional strategy for the season based on budget goals, including single ticket and subscription sales. Implements advertising and promotional plan for all concerts
• Develops and manages detailed media plans, including but not limited to print, radio, direct mail, web, and display/outdoor, places all media buys
• Monitors, tracks, and approves budgets related to ad spending and collateral production
• Monitors and adjusts advertising strategy as necessary to maximize ticket sales. Utilizes sales data from AudienceView to identify sales trends, challenges, and opportunities
• Works with Visual Communications Manager in the creation and implementation of all necessary performance or event-related advertising needs
• Works with Senior Manager of Digital Marketing on cohesive execution of concert promotional plans across all platforms
• Works closely with VP and Marketing team to test ideas for building audiences, including targeted audiences, likely purchasers, and season-specific promotions
• Oversees marketing plan development, campaign execution, and sales growth for targeted audience development, including CSO Students in Tune and Music for all
• Monitors trends and developments in marketing and the non-profit arts sector and incorporates those trends into CSO campaigns appropriately
• Regularly attends CSO concerts and events with shared concert duty responsibilities across the Marketing team
• Bachelor’s degree in marketing or related fields and a minimum of four years marketing experience, preferably in the arts sector, ideally with a performing arts institution. A passion for classical music is a plus
• Ability to write routine reports using sales data and Excel
• Ability to utilize data collection tools and other technology to inform marketing and sales strategies
• Flexibility and ability to balance multiple projects and be accountable for meeting tight deadlines
• Ability to budget and forecast with accuracy and to calculate figures and amounts such as discounts, percentages, etc
• Strong proofreading skills for marketing materials and copy
• Excel spreadsheet experience; working knowledge of Microsoft Office software; ability to quickly learn and use new software; ticketing database software experience is a plus
• Commitment to team building, valuing diversity and contributing to an inclusive working environment
• Flexibility to work occasional evenings and weekends as needed
Charlotte Symphony Orchestra is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment on the basis of an individual’s race, sex, gender identity, sexual orientation, color, religion, national origin, age, disability, veteran status or genetic information. This policy applies to all terms, conditions and privileges of employment, including recruitment, hiring, placement, compensation, promotion, discipline and termination.