Digital Marketing Specialist

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Overview:
A leading distributor of specialized computer parts is seeking a new Digital Marketing Specialist to support their online marketing presence.

Responsibilities:
• Develop and Implement marketing programs designed to build brand awareness and drive sales. These marketing programs will include all digital marketing, Marketing and Promotional materials, and New Product Introductions
• Develop and implement marketing initiatives with online catalog distributors
• Develop promotional programs with regional distributors to maximize awareness and increase mindshare
• Design web site to be a business development tool that supports marketing initiatives and drives sales. Utilize KPIs (including web metrics) to improve SEO & ROI
• Provide marketing expertise/assistance to other departments to help exceed company goals and objectives

Requirements:
• Bachelor’s Degree required. The ideal candidate will have a Bachelor’s Degree with an emphasis on Marketing, Advertising, Communication, or a similar field of study
• 5+ years of digital marketing experience required
• Strong working knowledge of Microsoft Office
• Top-notch verbal and written communication skills including strong/persuasive presentation skills
• Excellent planning and organizational skills

Qualifications:
• Experience with Google Analytics and Google Ads preferred
• Working knowledge of SEO and Digital Marketing tools such as SEMRush or Ahrefs preferred
• Working knowledge of graphic design tools such as Canva or Adobe Photoshop preferred
• Technical aptitude and experience in electronics industry preferred

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