Digital Marketing Manager

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Growing national continuing education and online coaching company-focused on well-being for lawyers (and other legal professionals) seeks experienced marketing professionals to help develop and execute marketing strategy for online membership/subscription website, e-mail marketing campaigns, and social media posts (for purposes of outreach, promotion of brand awareness, and sales). 

Job summary:
Looking for a creative, detail-oriented individual to help with the design, consistency/cohesion management, automation, and targeting/sequencing of email communications, social media posts, and website landing pages, in order to help grow the reach and influence of existing brand as well as new business line/subsidiary. Part-Time, 16-24 hours /week. Flexible hours. Remote eligible. Hourly pay commensurate with experience.

Responsibilities:
• Designing marketing collateral (memes, flyers, PowerPoint overlays) in Canva
• Coordinating promotional calendars and announcements based on upcoming events and podcast drops
• Designing, drafting, scheduling and tracking metrics for marketing email campaigns in ActiveCampaign
• Manage and organize all marketing collateral
• Submission of marketing/brand materials for online and live conference exhibitions/sponsorship
• Composing daily Social Media posts, with a primary focus on LinkedIn

Experience:
• Social media/e-marketing in a professional setting
• Excellent copywriting skills
• Basic skills in graphic design, e-mail automation platforms, web design, CRM management. Must be able to evaluate the success of campaigns based on internet analytics & pursue continuous improvement

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Skills:
• ActiveCampaign (or similar CRM and email marketing automation platforms)
• Thinkific (or similar online community learning platforms such as Kajabi, Teachable, Kartra, etc.)
• Adobe Photoshop, etc
• HootSuite
• Canva
• SurveyMonkey
• Microsoft Office Suite