24-story tower coming to South End in former Rosemont spot

24-story tower coming to South End in former Rosemont spot

Courtesy of White Point Partners

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Charlotte-based White Point Partners confirmed Tuesday they are working with the apartment developer Greystar on a 24-story apartment tower at 1714 South Blvd., the South End spot where the Rosemont building is located.

Once it is finished, the White Point/Greystar development will be one of the tallest buildings in South End.

Details: The tower will have 324 apartments and approximately 15,000 square feet of ground floor retail, the developers said in a statement Tuesday. It’ll also have 20,000 square feet of rooftop “amenity space” with skyline views for residents. R2L, a D.C. firm, is the architect on the project.

  • The market-rate apartments will range from microunits to three bedrooms, per the developers. Each unit will feature high-end features such as custom closets.
  • The building will also have several green elements, from electric vehicle charging stations to smart thermostats.

Timeline: Construction will begin in December and will wrap up sometime in 2024.

  • Rosemont has been closed since April, as Axios’ Symphony Webber previously reported. Its building will be town down to make way for this tower.

What he’s saying: Josh Glover, Greystar’s senior director of development, called the development “transformational” for the neighborhood.

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“South End has been a cool neighborhood for a long time but it really feels like it’s hit its stride over the last 18 months or so,” Glover tells Axios. “It’s been exciting to see the submarket grow to the point where it can sustain high-rise residential developments.”

Flashback: An LLC associated with Greystar purchased four parcels along South in early June for about $15 million, according to property records. CBJ first reported on the project, though at the time, the two firms declined to share additional details about it.

The tower is adjacent to Dilworth Artisan Station, which White Point, the developer behind Optimist Hall, already owns. Greystar and White Point plan to integrate the two developments to create a walkable “eat live play” destination in the heart of South End, says White Point co-founder Jay Levell.

  • Also adjacent to the White Point/Greystar is a Walgreens, which has a long-term lease. This phase of the project’s development won’t include any changes at the Walgreens, Levell says. “We are happy to have them as part of the development as we see them as a crucial long-term partner.”

The Greystar/White Point development is the latest in a growing number of South End high rises.

  • Lowe’s is building a 23-story tech hub at Worthington and Camden.
  • Portman Holdings is building a 16-story tower called The Line on the former Shook Kelley site along the light rail. It’ll house Sycamore Brewing, plus several other tenants.
  • The Spectrum Cos. is building Vantage South End, which includes two 11-story office buildings. LendingTree’s new headquarters are on floors 6-11 of one tower.
  • Stiles and Shorenstein Properties will break ground soon on a 23-story office tower at the East/West Station, in the area that’s currently a parking lot behind the Manchester. It will be called 110 East.
Courtesy of White Point Partners

Courtesy of White Point Partners and R2L

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