Integrated Media Buyer

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Overview:
NASCAR is looking for an Integrated Media Buyer. The Integrated Media Buyer role is responsible for day-to-day planning and buying of the company’s ongoing paid media campaigns. They will also play a key role by working across the company in support of the company’s multi-channel marketing plans.

Duties and Responsibilities:
• Strategize, execute and optimize high-performing digital, social, and search campaigns for NASCAR awareness and attendance business objectives. Our primary platforms include Facebook, Twitter, Google, YouTube, and TikTok
• Work alongside brand marketing team to develop compelling paid campaigns in partnership with external media agency partners and internal stakeholders
• Responsible for social and digital matrix creation including but not limited to social post copy and search term creation
• Continually measure and optimize campaign performance to achieve goals, whether it be CPA, ROAS, etc
• Stay up to date on current media trends including potential new channels, partners and strategies to increase growth
• Tracking of internal and industry media performance benchmarks
• Share performance and data insights with the marketing leadership team and other stakeholders on a regular basis
• Demonstrate analytical, problem solving, and decision-making skills
• Effectively engage and collaborate with internal and external stakeholders
• Coordinate with Manager, Brand Marketing on creative asset delivery
• Support budget management
• Travel: 5% including some weekends

Education and Experience:
Bachelor’s degree (B.A.) from four (4) year college or university and a minimum of two (2) years of experience in media buying, media planning, consumer marketing or equivalent combination of education and experience. Experience in the media agency and/or consumer brand preferred

Skills:
Proficient in all company provided software. Advanced skills in Microsoft Excel and PowerPoint. Proficiency in digital ad platforms including Twitter, Facebook/Instagram and Google/YouTube

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