Performance Marketing Supervisor (Digital Marketing)
Mason Interactive, headquartered in NYC, is expanding, opening a second office in Charlotte, North Carolina! Key people are already in place there (working from home right now, as per Covid) and we are hoping that you can be the newest addition to our growing family.
Overview:
We are in search of a new team lead that will fill the role of “Performance Marketing Supervisor” and manage a pod of 2 – 4 people.
The job is full-time, work-from-home until the office opens. This is a salaried position, and we will provide insurance, a full salary, benefits, vacation & sick days, a computer, and more.
Our 30-person team works with about 50 clients across a variety of performance marketing strategies; we strive to be our clients’ competitive advantage.
The Performance Marketing Supervisor mentors Sr. AMs, AMs and Analysts, owns his or her own pod, and is a thoughtful leader that also thrives on optimization and strategy. You are expected to be “fluent” in Social and Search. You will provide strategy, optimizations, and pacing for a small group of select clients. You will be the hands-on expert for: strategy, bidding, ad copy creation across Social and Search, account performance, all while learning how to manage, work as part of a close-knit team, and expand your skillset into new platforms.
We are excited to be brining jobs to Charlotte!
Competitive Salary. 401K match. Hybrid In-office/WFH schedule. Progressive work remote days.
Minimum qualifications:
• Ecommerce
• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 5-7 years of account management experience in online advertising (paid search, display, social, programmatic, mobile, video or affiliate), direct marketing, or e-commerce
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations Deep knowledge of ad serving platforms and online analytic solutions
• 2-4 years of demonstrated success in managing and leading people
• 2-4 years of digital marketing, search engine, display, programmatic, and / or social marketing preferred knowledge of statistical methods and testing methodology preferred
Performance media and client leadership:
• Develops and fosters account relationships.
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Independently leads performance and strategy presentations
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis, and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
Team leadership & development:
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity. Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports
