Digital Marketing Specialist

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Do you love creating social media content and engaging with customers online? Do you enjoy creating marketing strategies that actually work? Awesome. Our team has an immediate need for someone like you.

We’re Social Ape Marketing, a Charlotte-based marketing and PR firm specializing in social media marketing, digital advertising, public relations, influencer marketing and email marketing. We have the unique need for a motivated and experienced individual to help our clients grow our business and those of our clients.

Overview:
This role is a full-time position.

During your time with Social Ape, you’ll be developing and executing digital marketing campaigns for clients with the ultimate goal of increasing brand awareness and sales.

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The ideal person will:
• Enjoy tracking, measuring, and reporting email marketing and social media metrics and have a knack for translating this data to be easily understood
• Be creative and have the ability to create content, graphics, newsletters, and social media advertisements
• Be able to quickly formulate creative customer solutions under pressure
• Meet deadlines on time and possess the ability to plan ahead, follow-through and stay organized
• Have experience creating successful and robust social media campaigns for clients
• Have experience creating a full marketing strategy/calendar over an entire year
• Communicate well and often to clients as well as advise them on marketing strategy
• Have an insatiable drive to grow and learn new concepts
• Have the ability to think outside the box and have a creative mindset
• Meet deadlines on time and possess the ability to plan ahead, follow-through and stay organized

Primary responsibilities:
• Spearhead the creation and execution of Social Ape’s marketing strategy and annual marketing calendar
• Pitch Social Ape for applicable PR opportunities including podcasts, interviews, TV segments,etc.
• Plan and execute events for Social Ape Marketing
• Update the Social Ape website as needed with photos, job postings, events, etc.
• Create social media content calendars for Social Ape Marketing
• Create social media content calendars for Social Ape clients
• Post to, monitor and engage with Social Ape Marketing and Social Ape client social media accounts on a daily basis
• Create, monitor & adjust social media ads to produce the highest conversion rate at the lowest cost
• Generate monthly marketing reports including email marketing, social media marketing and social media advertising
• Analyze ROI and translate this data to executives
• Attend client events and gather content for social media content when necessary

Qualifications:
• Bachelor’s Degree in Marketing, Communications, PR or related field required
• 2+ years experience in digital marketing
• Excellent grasp of content creation, creating marketing strategies and analyzing analytics
• Proven experience and success with past social media marketing campaigns

Must have experience with these tools:
• WordPress and/or Squarespace, Wix
• Mailchimp or other related email marketing platforms
• Google Analytics
• Facebook/Instagram Ads Manager
• Sprout Social or related social media dashboard
• Google Docs/Sheets
• Canva, Photoshop, InDesign or Illustrator
• Trello, Asana, Basecamp or other task management tool

Must have experience with these social media platforms:
• Facebook
• Twitter
• Instagram
• LinkedIn
• TikTok

Social Ape core values:
We expect Social Ape team members to live by our Core Values in order to grow personally and as a team and also provide the highest quality of service to our clients.

1. Be Independent – No micromanaging here. We expect each team member to do their own work without being reminded to do so
2. Clients are Partners – Instead of viewing our clients as just that, we consider them partners and even sometimes as close friends
3. Always Anticipate – Get ahead of issues before they happen to prevent larger problems down the road
4. Learning Never Stops – Continuing education is vital, whether it is within Social Ape programs, or learning on your own time
5. Culture Always Wins – We work hard, but also like to have fun and make work enjoyable each day

View the full position on our website here: socialapemarketing.com/digital-marketing-specialist