While the pandemic taught many of us to place higher value on relationships, COVID restrictions have made it harder to start new ones, especially romantic relationships.
Why it matters: The pandemic has changed the way Charlotteans date. Folks are relying more heavily on dating apps, but they’re also taking the search for romantic relationships more seriously.
What’s happening: As restrictions lift, vaccinations increase and the weather warms up, opportunities to take the pandemic’s relationship lessons and put them in to practice will be easier to come by.
“People are going to remember the lessons they learned,” Laurie Berzack, founder of Carolinas Matchmaker tells me. “I think that this has kind of lit a fire under people to really evaluate their lives, decide what has been working and what has not been working and to course correct.”
Berzack, who offers a variety of services, says her business has been busier than ever over the last year.
By the numbers: Charlotte ranks among the top ten cities where millennials are moving so there’s a lot of dating going on here, especially considering younger people are most likely to use increasingly popular dating apps.
- Hinge reports that 44% of users have been on a video date during the pandemic, and global app downloads were up 63% in 2020.
- Match surveyed users and found that 71% were looking for a serious relationship this summer (I guess “hot girl summer” may be cancelled). The survey also showed that 65% of respondents weren’t interested in hookups or casual sex.