Product Marketing Manager

At Botsplash, our goal is to help our enterprise clients “Be Where Their Customers Are”. Our Software-as-a-Service platform helps businesses manage conversations and engagements with their customers across multiple digital channels – SMS, Website Chat, Facebook, Video and others. We are a bootstrapped, profitable company and located in the Charlotte, NC area. Our clients are in Fintech, Lending, Insurance, Education and Auto industries.

Overview:
We are seeking a passionate Product Marketing Manager to join our team where you will play a key role in the growth of our marketing efforts. Our clients serve the lending/fintech and automotive industries. This is a great position for someone that is passionate about B2B, SaaS product marketing and experienced to lead demand generation activities.

Responsibilities:
• Develop product strategy, positioning and GTM across user personas and company segments
• Develop product-level marketing plan, sales enablement tools – competitive comparison guides, marketing assets and sales pitch handbook for use by marketing and sales team members
• Develop customer testimonials and case studies, prepare and execute content marketing plan for external and internal use
• Monitor and report on the performance of market-facing marketing programs and sales enablement programs
• Support the business development and sales teams with email campaigns and collateral
• Plan, organize, and facilitate webinars
• Lead SEO/SEM and appropriate digital channel efforts
• Lead company branding efforts
• Measure and report on all key metrics associated with marketing

Qualifications:
• Experience with tools such as Canva, iMovies, Adobe Suite
• Familiarity/experience with WordPress or similar platform
• Familiarity/experience with email campaign management platforms
• Experience with tools as Trello, GA, Segment, Confluence, Visio
• Strong verbal and written communication skills
• Genuine interest in technology and business and the desire to learn more
• Self-starter with demonstrated capacity for independent initiative and ability to learn new technologies
• Demonstrated strong project management skills
• Prior experience with SaaS/Enterprise is a plus
• Prior record of successful creation and execution of GTM is a plus

Benefits:
• Medical, Dental, Vision and Life Insurance
• Training and Education Allowance
• Paid time off
• Company observed Federal Holidays

** This is an on-site role **

To apply :
• email jobs@botsplash.com
• subject “Axios – Product Marketing Manager”
• CV / Resume-filename – First_Last_Axios_Product Marketing Manager