Hookah bar and ‘literary lounge’ now open in former People’s Market space in Dilworth

Hookah bar and ‘literary lounge’ now open in former People’s Market space in Dilworth
  • Share on Twitter
  • Share on Facebook
  • Share by Email
  • Share on Twitter
  • Share on Facebook
  • Share by Email

Red@28th, a restaurant, hookah bar, and “multicultural literary lounge,” is now open in the old People’s Market at 1315 East Boulevard in Dilworth.

Why it matters: A hookah bar in a pandemic? Yes, it’s perhaps not the best timing, but owner Darren “Jaz” Vincent says Red@28th will have a lot more than hookah — namely books, about 4,000 of them.

Background: Vincent has been involved in Charlotte’s literary scene for more than 20 years, starting with his now-closed bookstore RealEyes, which was open in the early 2000s in the NoDa storefront now occupied by Salud Beer Shop.

  • From there, he’s opened Red@28th locations in NoDa (now closed), University, and Greenville, South Carolina. His new Dilworth location is the largest.
  • Vincent wasn’t always a bookworm so he tries to draw “non-readers” into Red@28th with add-ons like hookah, a full bar, and a food menu with New York, Cajun, and Southern dishes.

red at 28th hookah bar literary lounge

red at 28th hookah ba

Advertisement

Details: While the build-out has been extensive inside Red@28th, including a 2,500-square-foot hookah lounge enclosed in glass, Vincent hopes the building remains a gathering space like it was in its People’s Market days.

  • Vincent’s motto when picking out furniture for the space was: Would my grandma have that in her house? “My grandmother’s home was the best place to be when I was young,” he says.

Flashback: Before the space was the People’s Market, it was a 131 Main restaurant. That closed in 2016 after a fire.

Menu: The Dilworth location has the largest kitchen of any Red@28th location so expect an expanded menu from its Greenville and University offerings.

  • New York-style dishes include New York pizza ($7.99+), buffalo wings ($7.99), and a New York cheese steak ($10.49).
  • A Cajun-inspired dish: Louisiana red beans and rice ($4.99/$8.99).
  • And there’s a strong Southern influence with dishes like pimento cheese fries ($7.99) and grandma’s award winning chili ($4.99/$8.99).

red at 28th hookah ba

red at 28th hookah ba

Editor’s note: This article was first published on January 4, 2021. It was last updated on March 2, 2021.


Start your day smarter, faster with the Axios Charlotte newsletter. Subscribe here.

Story Views:
SIGN UP
Join the 107,753 smart Charlotteans that receive our daily newsletter.
"It's good. I promise." - Emma   Emma Way