K20 bottled water, owned by DaBaby’s Billion Dollar Baby Entertainment, has a tagline that says ‘drink your MF (micro-filtered) water’ — which, I think, is the quarantine reminder we all need, especially heading into the cocktail-heavy holiday season.
The face of the operation is DJ K.I.D. The 21-year-old DJs and produces for DaBaby.
We probably should’ve seen this coming after DaBaby said the word “water” 69 times (lol) in his song, “Water.” Yes, I counted.
The water: It’s good. The water is sourced from the Blue Ridge Mountains, according to its website.
Yessssir! My favorite part is the label design. The front is sleek but straightforward with a blue background and clear lettering (aside from ‘MF,’ which is purple). But the back has little encouragements like, “Almost there” and “Yesssirrr! Last sip.”
Pricing: K20 isn’t unreasonable, but, depending on how much you buy, it is more expensive than what you’d find in the average vending machine or grocery store. Get four bottles for $8, 12 bottles for $24, or 24 bottles for $39.99. Bonus: You can also buy K20 t-shirts. Some have a cartoon version of DJ K.I.D.