Social & Digital Media Associate
Overview:
Position is responsible for coordinating and executing the Alliance’s social media strategy, working across key social media channels including Facebook, Twitter, Instagram, and LinkedIn. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among members, the public, national and international economic development prospects
Responsibilities:
• Work with Chief Marketing and Communications Officer to refine social media strategy
and best practices
• Leads management of social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging.
• Work with internal/external stakeholders to capture relevant information and activities that drive engagement with Alliance audiences
• Develop and report monthly dashboards that highlight progress towards annual goals
for each social media platform
• Keep up to date and informed on new social media trends and adapt accordingly
• Ensure proper messaging is being executed online
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Assist with website copywriting, proofing, and updating as needed
• Other duties as determined by the Alliance leadership
Qualifications:
• Initiative, sound judgment, and ability to manage projects
• Excellent writing, editing, and proofreading skills (AP Style)
• Exceptional ability to manage details
• Ability to multitask in a fast-paced environment
• Ability to meet deadlines and anticipate next steps or needs
• Work effectively both independently and as part of a team
• Bachelor’s degree or equivalent work experience
